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Test purchases – also known as secret buys – are a widely used, fundamental tool for brand protection and e-commerce teams seeking to confirm suspected grey market sales or counterfeiting. With 80% of counterfeit products being sold online, brands are under immense pressure to swiftly execute enforcement strategies. On the surface, a secret buy seems incredibly simple: order the suspected item; document the process; then build your case.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
