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Abstract Advertising messages often use assertive language to capture consumer attention and drive behavioral compliance, yet empirical evidence for its effectiveness remains inconclusive and contradictory across studies and contexts. This meta-analytic review synthesized 142 samples examining the effects of assertive language in advertising messages on perceived freedom threat, state reactance, and persuasion outcomes.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
