Advanced search The International Information & Library Review Latest Articles Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/10572317.2026.2717675?needAccess=true Abstract This study aims to assess digital literacy, personal branding behavior on social media, and analyze the relationship between these two factors based on data collected from 559 female university students in Vietnam.