David Franklin / Shutterstock.com Online counterfeits may be on the rise but there are surefire ways to thwart and defeat infringers, explain Ian Block and Andrea Fuelleman of Neal Gerber Eisenberg. Trade in counterfeit goods has risen steadily since the COVID-19 pandemic, especially on online marketplaces. The US Customs and Border Patrol (CBP) reported confiscating nearly 25 million counterfeit products in 2022, a haul that would have been worth $3 billion if the items had been genuine.