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Analyst Insight: The European Union’s strict sustainability laws are already reshaping the battery industry, and electric vehicle truck makers will soon face the same regulatory storm. Those who act now by learning from the battery sector and embracing transparency, carbon tracking, and sustainable sourcing can avoid regulatory headaches, and position themselves as leaders in the shift toward green transportation. The electric truck industry is bracing for a regulatory storm.
Mounting regulatory demands, customer expectations, and corporate sustainability targets have combined to create a swirling vortex in which fleet managers, under pressure to decarbonize their vehicles, currently find themselves. Thanks to economies of scale and advances in technology, the cost of small electric vehicles and vans has been coming down steadily, and is now reaching parity with fossil fuel-run vehicles.
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