Originally published on Backlinko AI is already reshaping how buyers discover and choose brands. When someone asks ChatGPT or Google AI Mode about your category, two things happen: Brands are mentioned in the answer Sources are cited as proof Most companies get one or the other. Very few win both. And that’s the problem. According to the latest Semrush AI Visibility Index, only a small fraction of companies appear in AI answers as both seen (mentions) and trusted (citations).
