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11.4.2020 Katrijn Gielens, Els Gijsbrechts and Inge Geyskens Big box stores have spent years developing technology capabilities to compete with Amazon and other digitally savvy competitors. While no one could have foreseen Covid-19, these chains’ investments in click-and-collect technology allowed them to cash in when the coronavirus pushed sales online. Order fulfilment is a costly and difficult challenge that must be mastered for online grocery success.
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