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Articles by Jackson Pek
Standards, not sentences: How to make agentic AI work across travel
Travelers increasingly trust AI-powered systems to research and recommend trips. They may soon allow agentic systems to complete transactions on their behalf. Having grown used to end-to-end, intuitive digital experiences in other areas of their lives, consumers now expect the same in travel. Many no longer think of a trip as the sum of its discrete parts (flight, hotel, mobility, and experiences) but expect AI to understand and manage the entire end-to-end journey.
Amadeus and Google shape hyper-personalized experiences with AI through Gemini and Google Maps
Imagine a traveler setting out on a journey, juggling countless details, from booking flights and hotels to finding the perfect spot for dinner, a last-minute haircut, or picking up essentials at their destination. The process can be daunting, sometimes even overwhelming, as every step requires careful planning and consideration. At the heart of this complexity lies the need for technology designed for humans, not just machines.
How to scale AI with integrity and trust?
The rise of Agentic AI is creating new opportunities for Amadeus, allowing us to lean into our position at the center of the travel ecosystem. As the neutral execution layer for travel, our position is grounded in three strengths: For almost 40 years, we have developed our position as a trusted system of record across the travel industry. This means we provide the single source of truth for Offers and Orders, schedules and availability, and much more.
Sustainability in travel will only advance with common standards and global collaboration
Home Blog Articles Sustainability in travel will only advance with common standards and global collaboration Talking about sustainability in the tourism sector increasingly means talking about technology. And few companies are as well positioned to do so as Amadeus, one of the major technology providers in the global travel ecosystem.
Open‑Source Carbon Measurement Engine: How Carmen Advances Sustainable Engineering
Very quickly, it became clear that the challenges we face are not unique. Across industries, companies are struggling to quantify the carbon emissions impact of their software. As cloud usage and computing workloads grow, that demand will only intensify. Open-sourcing Carmen, our carbon measurement engine, is our way of contributing back to the community and accelerating the development of practical, standardized tools for green software that are provided free of charge.
Amadeus Sustainability milestones in 2025
Home Blog Articles A year of transformational impact: Amadeus’ sustainability milestones in 2025 At Amadeus, we’re here to make the experience of travel better for everyone, and that includes both the people and places we visit. This mindset of collective responsibility can have a transformative impact on the world, and it requires real and sustained effort. I like digging into the details, so I’m always keen to find out: what have we accomplished this year?
It’s how travel works.
Transforming how travel works At Amadeus, we don't just do technology ‑ we scale, integrate, and innovate with you responsibly to make travel better every step of the way. Microsoft & Amadeus: A technological journey Hear from Judson Althoff, EVP & Chief Commercial Officer, Microsoft, and Sylvain Roy, CTO, Amadeus on how our companies’ partnership has progressed and how we co‑innovate to provide great solutions to our respective customers.
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