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Articles by Jacob Hansen
Test Before You Trust: Black Box Email Tools
Remember that game MASH? It told you how certain major areas of your life would end up. What is your spouse’s name? How many kids are you going to have? What kind of car will you drive? The game was certainly entertaining and fun, but not intended to be taken too seriously nor provide accurate information. In the email marketing world, there are some tools out there that have about the same level of accuracy as MASH, but are unfortunately given much more credit than deserved by those selling them.
How To Get The Most Out Of New Gmail Features in 2018
We all know Gmail is building great things all the time and continually improving their products. It’s also nice when we hear what these updates are and how they may affect email deliverability as it can affect email marketing goals and strategy.
How Cached Images Affect Email Engagment Metrics
Email was built to provide an easy-to-use electronic communication platform. Since the first legitimate message was sent in 1971 and the first spam message was sent in 1978, there has been an ongoing dance for email filters to determine which message is which. Because of this, the delivery consultants here at SendGrid often hear a familiar question from the marketers we work with.
How Apple's DMARC Changes Affect Email Senders
Domain-based Message Authentication, Reporting, and Conformance, otherwise known as DMARC, is a protocol and best practice for email deliverability that continues to grow within the email marketing world. Email mailbox providers continue to update their DMARC policies and we want to make sure email senders are aware of these changes and what it means for their programs. Yahoo and other inbox providers have done it previously, and Apple is the most recent inbox to take this step.
GDPR: How New Email Laws Benefit Marketers
The world of email marketing can be challenging enough without new, sometimes complicated (and very often dry) laws rolling out. Fortunately, these laws provide a great chance to review your email program not just to fit within the criteria of these rules, but also for tackling the gray area that involves your reputation and practices that will land your emails in your recipients’ inboxes.
Secondhand Lions Review
The movie Secondhand Lions is directed by the same director as Iron Giant, Michael McCanlies. It is a must-see for anyone seeking a good, quality family film. In its 1960’s setting, the film portrays a young boy who is brought to live on a Texas farm with his two uncles for a summer. These uncles are rumored to have an immense fortune of mysterious origin.
A Theory about the Uncles' Fortune
The Truth Behind the Money The movie Secondhand Lions doesn’t provide a whole lot of plot holes for a fan theory to be written, but I have decided to use my creative skills to compile one anyways. For those who aren’t yet familiar with the film, I will provide an overview of the plot of the actual movie itself before weaving fan fiction into the mix.
Secondhand Lions? Or Secondhand Film?
The movie Secondhand Lions is a family friendly film that intended to place the viewer in a reflective mind state regardless of what age the audience is. The film depicts a timid teenager named Walter who learns valuable life lessons from getting away from his selfish mother and spending time with his well-seasoned great uncles. This film does a great job of portraying Walter’s childlike curiosity in comparison to his experienced uncles.
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