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Articles by Jacqui Pryor
Do I Need a Trade Mark Attorney?
There are many situations where consulting a registered trade marks attorney is not only helpful, but essential. For businesses launching a new brand, protecting intellectual property, or responding to a potential infringement issue, early, informed advice can prevent costly mistakes and long-term commercial risks.
How Australia’s 2025 Trade Mark Reforms Level The Playing Field
In late 2025, IP Australia announced a number of technical and procedural reforms to Australia’s trade mark regulations, which were designed to simplify, clarify and streamline the trade mark system, improve flexibility for trade mark holders and align current standards with the international Madrid Protocol system. The reforms took effect in two stages in November and December 2025.
The Risks And Pitfalls Of Filing Your Own Trade Mark Application
This article sets out the main risks and pitfalls of doing a DIY trade mark application if you aren’t familiar with the ins and outs of this regulatory process – plus it explains why guidance from an experienced trade marks professional is almost always the recommended route. Breaking into new markets, attracting and keeping customers and growing a business is tougher than ever.
Jacqui Pryor, Author at Business Business Business
Trademarks are deeply ingrained in our daily lives, yet it’s surprising how little many people know about them. What’s even more surprising is that even though trade marks are a crucial aspect of many businesses and can have a huge impact on the balance. This article unpacks some of the common myths about trade marks and provides guidance for business owners on what they should be doing to protect their valuable intellectual property.
Scam Warning : Beware Of Fake Emails On Copyright And Trade Mark Protection
Business owners are advised to keep a close watch out for an email scam urging them to take immediate action in order to protect their business name by filing for trade mark registration. While email scams are nothing new, it is extremely concerning that these senders are fraudulently using the names of legitimate trade marks attorneys and are using what appear to be authentic domain names with genuine websites attached.
Securing your unique brand: A quick guide to trade mark searches
Some things never go out of fashion, and the old saying that a stitch in time saves nine is as relevant today as it was when it was first coined hundreds of years ago. Solving problems preemptively is always the best approach, and if you are embarking on an entrepreneurial journey, you’ll be well-served to apply this principle to your distinguishing identity for your new business—your trade mark.
Avoiding trade mark blunders: What solo entrepreneurs need to watch out for
Starting a small business takes a lot of hard work. It’s even harder to entrench the business and ensure its long-term sustainability. So why risk everything by making uninformed decisions with regards to your trade marks? Trade mark expert Jacqui Pryor explains what you need to know. The SME landscape is littered with failed ventures with the ‘survival rate’ for new sole proprietors hovering around 41.5% (Australian Bureau of Statistics).
Defending your brand: Understanding trade mark infringement
Life as a business owner certainly brings plenty of excitement, challenge and opportunity – and the rewards can be substantial. However there is also risk, trade mark expert Jacqui Pryor shares how you can protect your brand. But starting your own business, building its reputation and growing your market also takes significant time, effort and resources (not to mention all the emotional investment) and therefore risk management should be a priority from the outset.
How to register your trade mark
It’s understandable why so many solopreneurs don’t register their trade marks; it can often seem like a complicated and costly process. Jacqui Pryor, founder of MMW Trademark Services, sheds light on this trend and explains why solopreneurs should actually pay attention to their intellectual property. Some business owners have their hands full with everything that comes with starting up or running their own show and for them, trade mark registration is not a pressing priority.
Demystifying trade marks: What every entrepreneur should know
Every successful entrepreneur knows there’s far more to building a business than just having a great product or service. Besides all the blood, sweat, and tears that go into business success, one of the most crucial aspects is safeguarding your brand—and the only way to do that effectively is by registering it as a trade mark. Trade mark attorney Jacqui Pryor shares everything you need to know.
Want to make six-figures in twelve months?
The journey to building a six-figure business is an exhilarating challenge, but can you pull it off while still maintaining your full-time job, paying your mortgage and having some semblance of a social life? Business coach Jim Cocks says, ‘Yes, you can’. It’s a path I’ve navigated, and I’ve aimed to distil the essence of what it takes to transition from the corporate world’s predictability to the dynamic terrain of entrepreneurship.
How to design your workspace for optimum energy
Did you know that by modifying your workspace and introducing elements that encourage movement, you can create an environment that supports your wellbeing and energises you throughout the day. Lizzie Williamson explains. The modern workspace makes it easy to sit and sit and sit. Imagine your typical set-up – the desk adorned with neatly organised items, everything conveniently within arm’s reach. Your computer sits prominently, the screen glowing with endless tasks and distractions.
Need help with business disputes? The ASBFEO is here to help
Sometimes a small business can find itself in a dispute or having trouble it can’t resolve. That is where the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is often able to help navigate a pathway to a solution. ASBFEO Bruce Billson explains how his office can help you come to a resolution. It’s a challenging time right now for small and family businesses coping with cost of doing business, interest rate and inflation pressures – just like those confronting their customers.
A simple guide to trade marks in 2024
2024 looks to be another year of tricky trading conditions, and heightened competition for small businesses as the rising cost of living, the ever growing online world and cross-border commercial activity continue to bring challenges as well as opportunities, says trade mark attorney Jacqui Pryor. Whilst there are numerous things to look at in view of these conditions, one thing that I suggest is worthwhile is brand protection – particularly when trading online or cross-borders.
Protecting your brand: A simple guide to trade marks in 2024
2024 looks to be another year of tricky trading conditions, and heightened competition for small businesses as the rising cost of living, the ever growing online world and cross-border commercial activity continue to bring challenges as well as opportunities. Whilst there are numerous things to look at in view of these conditions, one thing that I suggest is worthwhile is brand protection – particularly when trading online or cross-borders.
What are the risks of not registering your trade marks?
It may come as a surprise to learn that trade mark registration is as important to small and medium-sized businesses as it is to large enterprises. Perhaps even more so at times. Trade mark expert Jacqui Pryor shares the reasons why… Many entrepreneurs and small business owners fall into the trap of thinking that trade mark registration is the domain of sizeable companies because of their easier access to professional resources and their deep pockets.
Exploding The Myths About Trademarks: Essential Facts For Business Owners
Trademarks are deeply ingrained in our daily lives, yet it’s surprising how little many people know about them. What’s even more surprising is that even though trademarks are a crucial aspect of many businesses and can have a huge impact on the balance sheet and bottom line, they’re often misunderstood (and ignored) by business owners.
Using A Competitor’s Brand - Is It Legal?
If you’ve wondered whether it’s legal to use a competitor’s brand to promote your own business, this article is a must read.
Protecting Your Trademark
Registering your brand as a trademark is the safest and most comprehensive way to protect your valuable intellectual property. With the growth in global online trading, many business owners now register their trademarks in multiple countries to cast the net wider and ensure their assets are comprehensively protected by legally enforceable rights.
10 Business Lessons I’ve Learned Over 10 Years
No one said building a small business was easy, but there’s certainly merit in learning from others who have trodden the same path. Jacqui Pryor, founder of MMW Trademark Services shares 10 lessons she learned during her first decade operating a trademark firm. “The motivation for starting my small business was to give other SMEs access to affordable trademark registration and advisory services,” Jacqui says.
If you really want to protect your business name, register a trade mark
Many business owners assume that they have exclusive use of their business name simply because they’ve registered it with ASIC, but that is not the case, writes Jacqui Pryor, trademark attorney and founder of Mark My Words. It is a legal obligation in Australia to register a business name if you conduct business under a name other than the name of the legal entity that owns the business. But this doesn’t mean that your business is protected. Why do you need to trade mark?
How to Make Your Trademark a Strong One
Jacqui Pryor August 10, 2020 In The Know As most business owners will know, designing a trademark that can be registered and protected can be tricky and costly. You’ll be working with marketing and advertising teams to get the word out about your product or service. Your trademark assets, such as the name and logo, are an important part of making sure potential clients recognize your brand and can distinguish it from competitors.
How to make your trademark a strong one
Jacqui Pryor December 13, 2019 In The Know As most business owners will know, designing a trademark that can be registered and protected can be tricky and costly. You’ll be working with marketing and advertising teams to get the word out about your product or service. Your trademark assets, such as the name and logo, are an important part of making sure potential clients recognize your brand and can distinguish it from competitors.
Should You Trademark Your Social Media Brand?
A social media brand may not be a tangible service or product, by trademark attorneys are highlighting the importance of registering them nonetheless. Using your social media platforms to connect with your customers is a crucial part of an online brand. It also builds trust with your online community, and because it can be used to drive potential customers to your website, it’s a valuable tool that can drive sales too.
Update to Trade Marks Office Manual Provides Guidance on Protecting Hashtags in Australia
By Jacqui Pryor August 17, 2019 “The more often the social media community uses a hashtag, the more likely others are to see it and make a connection with your brand. This means you have less control over a trademark than you would traditionally, but the risk comes with a positive outcome.” A hashtag is a useful way to promote your brand on social media platforms such as Twitter, Facebook, and Instagram.
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