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Jai Krishna on Muck Rack

Jai Krishna

  • Secretary General, News Broadcasters Federation
New Delhi
Covers:  media, telecommunication, developmental issues, technology, startups
Public Policy Professional. Foodie, traveller, celebrate humanism

Interview

What was your first job as a journalist?

News sub-editor and producer for a television news station

Have you ever used a typewriter?

Yes

How is social media changing news?

Social media is creating readers for whom the journalists have to write not the other way round.

Who's your favorite fictional journalist?

Joe

What does it mean to be a journalist?

Satisfaction

What's the funniest news-related #hashtag you've seen?

Royal baby

How do you prefer to be pitched on stories?

email followed by a phone call

What tools and software do you use to do your job?

Email, Photoshop and Open Office

What's your favorite social network?

Linkedin

Who do you wish followed you?

Readers interested in Indian business

Why did you become a journalist?

Passion to change the world

Did you work for your high school newspaper? If so, what did you do there?

Editor

What story are you most proud of writing or working on?

2004 Asian Tsunami coverage

What advice can you offer to aspiring journalists?

Be grounded as the news is the hero not the journalist

When's the best time to pitch you?

4 to 6 pm but prefer on email

What's the best pitch you ever got?

to track tiger hunting

What's the worst pitch you ever got?

To meet someone with personal agenda

What's your favorite drink?

Coffee

When you're not at a computer, where are you most likely to be?

Reading

Aside from your own, what's your favorite publication to read?

The Wall Street Journal, Caravan

What's the most common misperception about your beat?

Its boring

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