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Articles by Jake Camacho
4 Brilliant User Generated Content Instagram Campaigns By Brands
If you’re just starting out on social media, I have good news and bad news for you. Creating good content isn’t easy. In fact, most social media marketers – the honest ones, at least – will tell you that delivering high-quality content on a consistent basis is an extremely time and energy consuming task. As a brand, it can be very difficult to meet the rising expectations of today’s social media users, especially on platforms like Instagram where content is held to a dauntingly high standard.
6 Brands Riding the Pokémon Go Wave on Social Media
Unless you’ve been living under a rock with very weak Wi-Fi signal, the Pokémon Go craze has been utterly unavoidable over the past few weeks. The Pokémon team hinted at something big on the horizon with their #Pokemon20 Superbowl commercial and, boy, did they deliver. Our CEO Ian Mullane was recounting just the other day how he had seen a crowd of thousands – thousands! – ambling around Santa Monica pier with their noses glued to their phones.
The Ups and Downs of #FeelTheBern: A Hashtag Analysis
To call this year’s race for the Democrat and Republican nominations ‘colorful’ would be the understatement of the century and, in a contest marked by big personalities and even bigger surprises, one of the most captivating stories has been that of Bernie Sanders.
An Introduction To 360° Video For Social Media Marketers
Virtual reality has been an especially hot topic ever since the Oculus Rift first made headlines, and it looks poised to finally swing into full gear this year. Despite some delays, the ultra-hyped Rift has finally started to make its way into consumer’s hands. Emerging alongside it are relatively affordable consumer gadgets such as the Samsung Gear VR, which make virtual reality more accessible than ever.
5 Powerful Social Media Practices From The Fast Food Industry
There’s a whole lot of overlap in product offerings within the fast food industry and it can be difficult to differentiate yourself – after all, everyone claims that their burgers are the best and that their fries are the crispiest. At the end of the day, a lot of what makes or breaks a fast food chain comes down to how consumers view them as a brand. That’s part of what makes social media so important for these guys.
Your Better Qualified Connections Are Key for Success
The most important lesson is that above all sound relationships come first. The best outcome is to blend personal and professional relationships by becoming a friend to your prospective audience and clientele. It is seen as you striving to do your best on their behalf. While it takes a bit longer to get established in selling well, the time spent produces results beyond expectations.
7 Things Every Blogger Should Know About Working With Brands
As a blogger, earning an income is always a difficult. Over half of all bloggers never make five figures. But you can successfully earn an income through working with brands. It’s one of the best ways to earn a lot of money through your words. At the same time, it’s also one of the hardest niches to break into. This guide is going to show you what you need to know about building and maintaining trustworthy relationships with brands and making the most from these arrangements.
The Rise of the Specialist
It’s been developing for a few years. It’s been tested over the past couple of years. And it may be coming to a head now. This is one conclusion I have come to. I’ve not tested it extensively with regressive and longitudinal studies, but I have noticed that a lot of people seem to have focused on specialization.
Finding the Right Content to Tell Your Brand's Story
As you’re well aware, there are a lot of brands out there who are all trying to tell their own unique story in an effort to bring in new customers. So, how do you separate yourself from the rest of the pack and stand out amongst all of the noise? You must not only tell your brand’s story, but tell it right. Storytelling is important for your brand because:: In a nutshell, we are programmed to love storytelling.
Investing in Innovation: The Research and Development Giants of Today
According to several recent articles, corporate America is turning its back on science. Are the days of Bell Labs, Xerox PARC, and major discoveries by chemical giants like Dow and DuPont really gone? Research by Duke University’s FUQUA School of Business seems to indicate that research really is on the decline, finding that 6.1% of U.S. companies published new scientific research in 2007, down from 17.7% in 1980. Of course, those numbers can be misleading.
5 Great Social Media Marketing Tips For Appealing To Millennials
It seems that everyone these days is fixated on how they can appeal to Millennials – and rightfully so. In the US alone, they make up about a quarter of the population and wield an annual spending power of $200 billion. You can hardly fault a brand for trying to get their piece of the pie. Characterized by a lifelong relationship with technology, these ‘digital natives’ are consuming media in ways that have changed the entire landscape of marketing.
Are These Social Media Myths Hurting Your Strategy?
With so many people talking about social media these days, there’s bound to be a bit of misinformation thrown into the mix. It can all get very confusing – especially if you’re new to the game. Even seasoned pros can be misled by all the half-truths floating around. That’s why we’ve decided to separate fact from fiction by debunking some of the most pervasive myths in social media. 1. Success is measured in followers, right?
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