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Articles by James Boardman
Health and Socioeconomic Factors in School Readiness and Achievement Among Children Born Very Preterm
Health and Socioeconomic Factors in School Readiness and Achievement Among Children Born Very Preterm Supplement 1. eTable 1. Description of Variables eTable 2. Distribution of Missing Data in Covariates eTable 3. Characteristics of Children With and Without Sufficient Personal Identifiers for Linkage eTable 4. Distribution of Children in the Preterm Cohort Who Did or Did Not Meet Expected Levels in Each Outcome by Birth Year eTable 5.
Impact of exposure to opioids in pregnancy on offspring developmental outcomes in the preschool years: an umbrella review
Evidence indicates that prenatal opioid exposure is associated with a range of adverse outcomes in childhood. This study highlighted relatively robust evidence of associations between prenatal opioid exposure and visual function, motor skills, externalising problems and language difficulties; however, the overall quality of evidence was weak, with small sample sizes and lack of controlling for confounding frequently apparent.
Preterm birth as a determinant of neurodevelopment and cognition in children (PRENCOG): protocol for an exposure-based cohort study in the UK
Children born preterm and term comparators enrolled in a separate longitudinal study (Theirworld Edinburgh Birth Cohort, TEBC) are invited for behavioural assessments at age five, as described in the TEBC protocol.37 With funding from the PRENCOG programme, MRI data are acquired at this time point.
Influenceability, innovation and creative risk: SXSW recap
Influenceability, innovation and creative risk: SXSW recap Rica Facundo, James Boardman, Felipe Thomaz, Katie Rigg Smith and Sarah Bailey WARC's Rica Facundo discusses new research and strategies unveiled at SXSW that will help marketers become more effective. Where to listen Further reading Why understanding "influenceability" closes the effectiveness gap Wishing for a crystal ball: Why scenario planning is on the rise Dull TV ads cost billions in wasted spend for US brands...
L'Oréal: Game on!
Cosmetics brand Maybelline New York targeted the Australian gamer community with a campaign to grow market share for its mascara and boost brand differentiation, relevance, esteem and knowledge.
I believe that the future of brands lies in making loving fun
This essay argues that the marketing industry needs to rethink what 'loyalty' means and what it can do for businesses. Brand equity & strength Brand loyalty Customer loyalty schemes Purchase behaviour Shopper research & insight Consumer decision making Strategy James BoardmanMEC Sydney Marketing's debate about loyalty is fundamentally flawed. Our industry needs a total reframing of what loyalty actually is and a better understanding of what it can do...
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