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Articles by James Guo
Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma
It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered than ever to buy sex toys and accessories — especially since the COVID-19 pandemic, when a significant consumer uptick made this shopping category more lucrative than ever.
Tips for Making the Most of In-Store Marketing
When it comes to brick-and-mortar retail, getting shoppers in the door is only the beginning. Once they are inside, catching their eye and getting them to open their wallets is a whole other ballgame — both for retailers, who want shoppers to spend as much money as possible in their stores, and for manufacturers, who want that money spent on their products specifically. The key to success for retailers, manufacturers and happy customers? Solid in-store marketing.
Upselling Strategies for Pleasure Product Ecommerce Success
In online commerce, every sale matters. This is particularly the case in the pleasure sector, where there is intense competition and as many customer preferences as there are products. Online retailers must therefore find ways to be competitive — and one of the best methods is upselling. Upselling is more than just trying to get your customers to buy more stuff; it is about giving customers a more tailored and fulfilling shopping experience, and offering value that they may not be aware of.
WIA Profile: Stephanie Elias
Stephanie Elias joined forces with her real-life BFF, Hannah Hutton, to launch Personal Fav, a product collection that currently includes two lubricants that promise the cleanest, most vagina-safe experience ever. Among the pair’s bedroom inventions are Whet, a water- and-plant-based “sex serum” formulated with aloe vera, ginseng, chamomile, horny goat weed and hemp; and Pique, a CBD oil formulated with all of the above ingredients for enhanced sensation and extra moisture.
Sweetening Up Sales With Lubricants, Topicals and Sexual Enhancers
For as long as people have been getting it on, they have also been finding ways to enhance their pleasure. The ancient Greeks loved sex and were incredibly open about it. We even have historical records of some of the various tools they created and used to enhance the experience. For instance, we know that as far back as 350 BCE, people used olive oil as a lubricant. It’s incredible to think that the history of an adult retail staple like lube can be traced so far back.
Why Sourcing Pleasure Products from Alibaba Might Pose Risks
The allure of Alibaba and similar ecommerce platforms is undeniable: They offer a vast marketplace where businesses can access a plethora of products at seemingly unbeatable prices. For those in the pleasure industry, however, sourcing from these platforms can present numerous potential challenges and issues that may outweigh any cost savings.
How Accessibility Is Changing China’s Coffee Culture
My intro to China’s coffee industry was a bit unconventional. After graduating from college in 2009, I spent four years working for a wind power company. The work was hard, and I soon found myself dependent on instant coffee to get through the 14-hour workdays. In that respect, at least, I’m not unusual. Many Chinese of my generation were first introduced to coffee through cheap instant powders. In comparison to Italy or even the United States, China’s coffee culture is quite young.
Exciting Fundraising Software Startup Closes Funding Round of $7 Million
Party Round is an America-based startup that provides fundraising services for startups. On November 18th of 2021, Party Round announced the closing of a new funding round. The round saw a total of $7 million in funds. It was led by Andreesen Horowitz and Andreessen Horowitz Cultural Leadership Fund. Noteworthy participants include Seven Seven Six and Shrug Capital, both of which are venture capital firms.
New Digital Auditing Platform Announces Promising Seed Deal
Audit Sight is an American auditing software startup. On October 22nd, 2021, Audit Sight announced the closing of its seed funding. The round saw a total of $2.5 million in funding. Additionally, this round was led by Hyde Park Venture Partners, an early-stage venture capital firm focusing on technology startups.
Biotech Company Kytopen Announces Promising $30 Million Series A Funding
On September 28th, 2021, Kytopen, an American biotechnology company, announced a Series A funding round closing. The round reached $30 Million for total funds. In addition, this funding round was led by NorthPond Ventures, a venture capital firm that explicitly funds life sciences and technology companies. Other investors include Horizon Ventures, The Engine, MassVentures, Aldevron, and Alexandria Venture Investments. About Kytopen Kytopen.
Ambitious Laser Fusion Energy Startup Closes Seed Funding of $15 Million
Focused Energy is a laser fusion startup company based in both Germany and the USA. On September 23rd, the company announced the closing of its seed funding round. In total, they raised $15 million for seed funding. The funding round was led by Prime Movers Lab, an American venture capital company that specifically funds startups in science. Additionally, other notable investors include Major League Baseball legend Alex Rodriguez, serial entrepreneur Marc Lore, and investor Tony Florence.
Varo Bank Announces $510 Million Growth Funding Round, Promising Future Ahead
Varo Bank recently closed a giant funding round for growth. On the morning of September 9th, 2021, Varo Bank announced the closing of $510 Series E funding. This funding round was led by Lone Pine Capital. Other funders include the investment firms Declaration Partners, Eldridge, BlackRock, The Rise Fund, Gallatin Point Capital, HarbourVest Partners, and more. At the closing of this round of funding, Varo Bank reached a valuation totaling $2.5 billion.
Claros Technologies Announces the Closure of Promising $5 Million Series A Funding
We solve without creating new one - Claros Technologies On August 31st, 2021, Claros Technologies Inc. announced the closure of a $5 Million Series A funding round. The funding round was led by the venture capital firm 3x5 Partners. Who is Claros Technologies? Claros Technologies Inc. is an American advanced materials technology company that creates eco-friendly and sustainable products.
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