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The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emilia Millward and Richard B. Silberstein Marketers everywhere are paying close attention to radical changes in consumer behavior and engagement provoked by the rise of digital technology. The Power of Social Television: Can Social Media Build Viewer Engagement?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
