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Interest in, and consumption of, hard cider is on an upswing in the United States. The hard cider market grew by 71 percent in 20141 with total cider sales jumping from just $78 million in 2011 to $470 million for the 52 weeks ending Jan. 3, 2015. By comparison, retail sales of spirits increased by only 2.4 percent, sales of table wine increased by only 3.3 percent, and beer sales actually decreased by 0.4 percent.
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