Note: This is for general informational purposes only and is not intended to constitute legal analysis or legal advice. You should contact a lawyer to find out more about your particular obligations under the GDPR. Changes to the General Data Protection Regulation (GDPR) were announced in May 2016 and, if you are an email marketer in the UK, this is pertinent to your email program. The new GDPR aims to harmonize the current patchy rules around privacy laws across all EU member states.