Janelle Huelsman
Colorado
wife, new mom, PR @Backbone_Media by day; not necessarily in that order. (previously @janellehuelsman).
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Articles by Janelle Huelsman
Backbone Media Manages Continued Growth with New Hires and Promotions
CARBONDALE, Colo. (Jan. 31, 2019) – Backbone Media, the country’s leading active lifestyle media agency, is pleased to announce the addition of two new marketing professionals to its growing team, as well as the promotion of three associates. Paige Bradford and Ryan Evans recently joined Backbone’s Denver office. Bradford was hired as a Senior Public Relations Manager and Evans was brought on as a Media Planner.
Backbone Media Continues Growth in Tourism, Consumer and Pet Products
CARBONDALE, Colo. (Jan. 23, 2019) – Backbone Media, the country’s leading active lifestyle media agency, is kicking off the new year with a slate of new clients. The Breckenridge Tourism Office, the Canadian Ski Council, Gunner Kennels and eqpd have all recently joined the Backbone client roster.
Backbone Media Expands Team with Recent Hires
The Company Grows in Both Carbondale and Denver Backbone Media, the country’s leading active lifestyle media agency, has added accounting, media planning and buying, and public relations expertise with the recent hiring of Alice Hackney, Kyle Dodson, Melissa Haupt, Joe Risi, and Eric Whiting. “As we continue to add category-leading clients to our agency roster, we’re excited to welcome this group of seasoned professionals to our team,” said Nate Simmons, managing partner at Backbone.
Charles Lozner Promoted to Partner at Backbone Media
Backbone Media, the county’s leading active lifestyle media agency, today named Charles Lozner as a partner. Lozner, who has served as the agency’s director of integrated services since 2015, became the agency’s fifth partner. “We first came to know Charlie when he was our client at Outdoor Research,” said Nate Simmons, Backbone Media managing partner.
5.11 Tactical Joins Forces with Backbone Media
Irvine, Calif. (Sept. 25, 2017) – 5.11 Tactical, the global innovator of tactical apparel and gear, recently partnered with leading active lifestyle agency Backbone Media to support its strategic public relations. Renowned for its award-winning military, EMS, firefighting and law enforcement products, 5.11 has recently expanded its offerings to include fitness and outdoor apparel and gear.
evo and Loge Join Forces to Create Unique Outdoor Experiences
SEATTLE (September 12, 2017) Seattle-based action sports, lifestyle, and outdoor retailer evo announced today a strategic partnership with Loge Co., a brand offering unique camping and lodging destinations catering to surfers, hikers, and outdoor enthusiasts with a first location in the coastal community of Westport, WA. In exchange for an equity stake in Loge, evo will provide business mentorship, administrative assistance, financial flexibility, and real estate development support.
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