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While there are differences between brands, they are not as great as many people imagine. I has this conversation with one company which made sense to me. If you break down the box (heating or AC) there are several 'modules' that go into it. A company may make the heat exchanger but not the electronics, pumps or compressors. All of the major components can be and are outsourced or spec'ed out to 3rd party OEM's.
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