Have you ever used a typewriter?
I had a golf ball typewriter and used it to write a book: Business Sheep. I was 12. It was wildly unpublishable. I still have the original.
How is social media changing news?
In today’s landscape, social proof and search credibility are merging. If you're not showing up consistently—and coherently—across social platforms, you're leaving your digital brand up to chance. For entrepreneurs, this means social media isn't a marketing channel; it’s a reputation engine. You’re not just posting. You’re training AI to recognize your authority.
How do you prefer to be pitched on stories?
I prefer to be pitched via email with a clear subject line, a 2–3 sentence summary up top, and a direct link to any supporting assets or press kit. Tell me why it matters now, how it connects to search, personal branding, or AI, and what makes your angle unique. I value clarity, credibility, and relevance—cut the fluff, keep the substance.
When's the best time to pitch you?
The best time to pitch me is Monday to Thursday, between 9 AM and 1 PM CET. That’s when I’m most focused, decisive, and ready to act on a strong idea. Keep it short, sharp, and relevant to personal branding, digital authority, or AI in marketing—bonus points if it ties into how CEOs can win in search.
What's the best pitch you ever got?
Subject: “I Googled myself… then I Googled you. I need therapy.”
Hey Jason,
I made the rookie mistake of Googling myself right after Googling you.
Yours: Knowledge Panel, clear narrative, AI says you’re the guy.
Mine: a LinkedIn profile I forgot to update and a tweet from 2017 about tacos.
I want to write a brutally honest (and slightly humiliating) piece for your audience called:
“How NOT to Build a Personal Brand: A Cautionary Tale in 3 Search Results.”
It’s part roast, part case study—and a wake-up call for anyone who thinks their digital brand is ‘fine.’
Interested?
—[Name]
When you're not at a computer, where are you most likely to be?
On stage, singing and playing double bass with my band at local venues
