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Articles by Jason Groom
A Classic Wedding With Father Of The Bride Vibes: Jessika & Paul's At Home Celebration
Planning a wedding at home is no small feat, and we are forever in awe of couples who take on the challenge. From planning every little detail from scratch, to the logistics of organising tables, chairs, ice and even the extra loos, no wedding at home is entirely without its challenges. But, hosting a wedding at home, especially your childhood home, and inviting your loved ones into a space that holds some of your most cherished memories is a such a charming idea.
Christmas - ‘tis the season for direct mail
Christmas cards, the printed ones at least, seem to have fallen out of favour. We receive lots of online messages – including those horrible e-cards – from suppliers and customers alike who are opting to donate to charity instead. That’s totally laudable and often the causes are extremely worthy but a shame because printed ones, particularly if they’re personalised, say so much more about the brand and the team behind it. But all’s not lost.
Print marketing, digital marketing and traditional marketing - the common ground
Someone from outside the profession might assume that marketers come in all sorts of varieties and flavours. That they practice forms of a black-art or magic totally different from one another, and have disparate skill sets and super-powers. Truth is, the clue is in the title. Too often we get consumed by the various channels and tools at our disposal that we fail to see the “marketing” Golden Thread that binds us together.
Why you should be printing a customer magazine
There’s something slightly indulgent about a magazine. A newspaper oozes facts and smacks of seriousness, an online portal or news feed is immediate and transitory, but a magazine is an altogether more tactile experience for which a reader sets aside time and “brain space”. Brands, retailers, and businesses are recognising that these targeted, niche, and in some cases personalised, magazines are a great way of engaging with their audience and generating loyalty.
Dallas, Texas Travel Guide
Dallas is one of those cities that you just can't help having mixed feelings about. It is the 9th largest city in the US with the Dallas-Fort Worth-Arlington metro area having a population of over 6.5 million. The first thing you will notice about the city is its iconic skyline filled with modernist (Reunion Tower, JFK Memorial, I.M. Pei's Dallas City Hall) and postmodernist (Fountain Place, Bank of America Plaza, Renaissance Tower, JPMorgan Chase Tower, Comerica Bank Tower) buildings.
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