Ken Sunshine’s Sunshine & Sachs PR agency isn’t in the industry directories. Sunshine doesn’t blog. He doesn’t even have a Web site. He’s been known to turn down A-list celebrities calling for his help. “We don’t play it safe, we’re not genteel,” he says. “We name names and battle the media when we have to.” As Sunshine sees it, his passion and his ability to fight for those he represents are what attracts new business, though his client list full of marquee names doesn’t hurt.
