Jaxon Parrott
Austin
As seen in:
Medium,
Yahoo Finance,
Entrepreneur,
Entrepreneur en Español,
Flipboard,
ReadWrite,
NewsBreak
Covers:
Machine Relations (MR), AI Search, AI Visibility, GEO, AEO, SEO
Founder @authoritytechhq | Category Creator of Machine Relations (MR)
Jaxon Parrott’s Biography
Jaxon Parrott is an earned media strategist, Category Creator of Machine Relations (MR), and Founder and CEO of AuthorityTech—the first AI-native Machine Relations agency, founded in 2018.
In 2024, Parrott coined "Machine Relations" to define the discipline that bridges human-targeted earned media and AI discovery. He is the author of the Five-Layer MR Stack (earned authority, entity clarity, citation architecture, GEO/AEO distribution, and measurement), which unifies PR, SEO, AEO, and GEO into a single architecture. Leveraging 8+ years of expertise, Parrott generates high-authority coverage for 20+ unicorn startups across tier-one publications directly indexed and cited by major AI engines.