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Articles by Jay Ahn
Rookie Road is a platform for sports fans to learn the games they love
Well, ladies and gentlemen, it’s that time of year again. Some dread this particular season, others usher it in with open arms. Regardless of where you stand, we are in the bittersweet transition from the end of the football season to the start of what we’ve come to know as “March Madness.” As a football and basketball fan myself, I’ve had the opportunity to experience the culture surrounding sports first-hand.
Brian Westbrook Joins SeventySix Capital
This week in the sports media and marketing ecosystem, Brian Westbrook joins SeventySix Capital as an investor, the NFL names Christopher Halprin Chief Strategy and Growth Officer, and Comcast Spectator hires a former Washington Nationals exec to lead its business operations. For job openings and more on who’s moving where, check out the Hashtag Sports Weekly roundup.
Bonin Bough Wants Sports to Stop Focusing on What Brands Want
He’s sponsored the Super Bowl with big brands like Oreo, helped launch some of the first marketing programs across Facebook, Twitter, and YouTube, and produced the hit show Cleveland Hustles in tandem with LeBron James. Bonin Bough flies under the radar as one of the foremost marketers of our time. Speaking at Hashtag Sports 2018, Bough discusses how brand marketers can leverage the power of live sports to connect with the next generation of consumers.
How the Hashtag Sports Conference will be giving insight into Gen-Z
Next week, Hashtag Sports will be hosting a conference in Times Square to focus on the New Sports Economy for the next generation. Over the course of three days, industry leaders will gather to make original announcements, share insights, and offer bold predictions on the state of the sports industry and what’s next to come. The New Sports Economy is an increasingly challenging market.
How Minorities in Sports Business Is Adding to the Industry's Talent Pool
Innovation comes from the edge of chaos. And chaos is exactly how I ended up here. Through chaos, a national networking organization of over 700+ professionals of color from all angles of the sports industry, Minorities in Sports Business (or MiS), was born. They say if you want God to laugh, tell her/him your plans. Most millennials (I dislike that term immensely btw) have this grand plan of what career paths are supposed to look like.
How Kevin Durant is becoming the biggest tech investor in the NBA
When Kevin Durant announced his decision to leave the OKC Thunder for the Golden State Warriors in the summer of 2016, people immediately marked them as the team to beat. But since winning his first championship and adding a Finals MVP to his already impressive resume, KD has showed the world that his decision was more than just about basketball.
The Importance of Esports and Gen Z
#15. That number has been on the back of every jersey I’ve worn since Little League. I’ll be wearing it on my back once again this summer because it’s my number. Well, ok; it’s not solely my number. It’s also the number Thurman Munson wore when he led his team to back-to-back World Series titles in the late 70’s. If #15 was good enough for Thurman, it was good enough for me because I wanted to be like Thurman Munson. I wanted to be the star catcher of the New York Yankees. But things have changed.
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