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Articles by Jay Bolling
Relax in a Winter Wonderland This Year
We are all looking for different scenery and a safe escape from second lockdown news. We may not be able to travel to a beach destination this year, but you may find serenity in a winter wonderland. Skip the slopes and find a much-needed getaway in these beautiful U.S. snow towns. Windham, New York Surprisingly, New York has the most ski resorts of any state (50) and has dedicated beginners’ ski areas in the Catskill Mountains.
The Telehealth Takeover-and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital and mobile messaging instead of the tried and true face to face. COVID has also changed adoption rates of telehealth dramatically, for even the most analog of providers. If patients don’t want to leave the house, or can’t if severely compromised, much of the provider universe has had no recourse but to adapt or risk getting left behind.
The Impact Colorado’s New Prescription Drug Law Will Have on Marketers
The General Assembly of the State of Colorado recently enacted a statute aimed at providing prescribers with greater awareness of branded and generic prescription drug costs, leaving pharma markets to evaluate how this will impact their products. This new guidance, which went into effect in early August, is primarily driven by recent increases in prescription drug costs and the growing urgency for price controls.
Emotional Versus Logical Appeal: Which Works Best for Marketers?
Various theories abound regarding how people make decisions, but at the end of the day they are all just theories. Until we can climb into people’s heads, we have to rely on psychological theory as a way to explain and understand what’s going on so that we can motivate our target market into taking desired actions. After all, we need to know where patients are mentally before we can take them where we want them to go.
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