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Articles by Jazmin Brooks
Safe in Austin: Connecting children and animals
Safe in Austin is a rescue ranch that connects animals suffering from abuse, neglect and deformities to children with similar special needs.
DIGITAL ADVERTISING REACCELERATED IN 2023 MAJOR EVENTS WILL FUEL TRADITIONAL MEDIA IN 2024
The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR) will reach $853 billion this year, +5.5% above the 2022 level, and will grow by +7.2% in 2024. Advertising spending accelerated and grew by +6.3% yoy in the second half of 2023 following a weaker first half (+4.7%) to average +5.5 growth full year.
Follow These 5 Curvy Fashion Influencers On Instagram
By Jazmin Brooks · June 23, 2019June 21, 2019 While you’re sprucing up everything else in your life, let’s not forget to fix up our Instagram news feed by following a few new profiles. We’re constantly seeking fashion inspiration, and these 5 curvy fashionistas overwhelm us daily with positivity and confidence. There is much appreciation for these ladies that always keep it real with us, keep us motivated, and sure do know how to slay.
Hip-Hop And R&B Greats And Newcomers Took The Stage At Roots Picnic 2019
Instagram/RootsPicnic By Jazmin Brooks · June 3, 2019June 3, 2019 A range of music enthusiasts gathered in Philadelphia for the 12th Annual Roots Picnic. The large crowd of about 25,000 fans enjoyed performances from The Roots, H.E.R., Raphael Saadiq, Ari Lennox, Black Thought & J. Period, and many more. The Roots Picnic consisted of three stages to cater to the interest of every attendee—the ambience of each stage being completely different, like night and day.
Whoopi Goldberg Is Pioneering A New Fashion Standard With Her Line DUBGEE
By Jazmin Brooks · May 14, 2019May 14, 2019 Multi-faceted trailblazer Whoopi Goldberg is launching her own fashion line, DUBGEE. That the The View co-host and EGOT winner is releasing her own brand comes as no surprise: she’s a front row staple at New York Fashion Week shows and is as well-known for her tell-it-like-it-is persona as she is for her insane shoe closet Goldberg is pioneering a new standard for fashion with an all-inclusive collection that provides its wearers with plenty of comfort.
Lebron James Reunites with Black Female Designers in Update of Highly Coveted Sneaker
By Jazmin Brooks · May 8, 2019May 8, 2019 NBA All-Star, Lebron James teamed up with designers Fe Noel, Undra Celeste, and Kimberly Goldson on a remix the HFR x Nike Lebron 16 sneaker that debuted last year. The creative forces updated the style in a spring-ready colorway, retaining its popular silhouette. The second drop of the Nike Lebron 16 is highly anticipated. The original kicks sold out in just 5 minutes, and left sneaker enthusiasts wanting more.
‘Kaavi James by Gabrielle Union’ Is All Sorts of Mommy & Me Goodness
By Jazmin Brooks · May 3, 2019May 5, 2019 One of the cutest and spunkiest babies in Hollywood is following in her mom’s footsteps with her first capsule collection. Just in time for Mother’s Day, New York & Company teamed up with Gabrielle Union to launch an exclusive lineup inspired by the standout style of her baby girl, Kaavia James Union Wade. The debut collection features sizing from 0-24 months with prices ranging from $14.95–$39.95.
Here’s A Look Into The Cardi B Curated Reebok Collection
By Jazmin Brooks · April 17, 2019April 17, 2019 The rap mogul Cardi B is well-versed on making sure her infectious personality and style is captured in every venture she’s associated with. Her collaborative collection “Meet You There” with Reebok was not subdued from this motive. Here’s a first look into the collection that exudes the “Drip” rapper’s swag. Reebok is presenting a lively collection of workout gear with a late ’80s and early ’90s mix.
Watch 'Vivrant Thing': Spruce Up Your Look With This Spring Transformation
By Jazmin Brooks · April 16, 2019April 16, 2019 Welcome to ESSENCE’S Vivrant Thing, your destination for all things Black beauty – where tutorials come to like and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you how to spruce up your makeup with this spring transformation. YouTube star Shalom Blac gives us an indepth makeup tutorial that’ll result in the ultimate spring transformation.
Dapper Dan Graces “Project Runway” With His Expertise In Luxury Streetwear
Courtesy of Gucci By Jazmin Brooks · April 11, 2019April 11, 2019 The designers of Bravo’s “Project Runway” are on another journey that is familiar to some and unknown to a few: streetwear. No one is more suitable than legendary fashion designer Dapper Dan to help them with this task. Harlem native, Dap, can be undisputedly recognized as the father of luxury streetwear. He is the very reason why the fashion of hip-hop culture in the 80’s is so memorable.
Beyoncé And Adidas Join Forces To Re-Launch Ivy Park
By Jazmin Brooks · April 4, 2019April 4, 2019 Adidas and Beyoncé welcome each other as creative partners on a new innovative endeavor. The two forces are initiating opportunities to empower the next generation of creators and provoke positive change. This partnership greatly exceeds the foreseen apparel. It wasn’t too long ago – the end of 2018 – Beyoncé became the first black women to be the sole owner of an athleisure brand.
SHAVONE.’s “4C” Celebrates & Sheds Light On The Depths Of #BlackGirlMagic
All admiration to melanin, textured hair, and survival. No one else can celebrate Black women more exuberantly than, simply, a Black women – which artist SHAVONE. does alongside women alike. In celebration of our unique makes – our life stories and traits – SHAVONE. releases “4C,” a melody that divinely commends Black beauty. Melanin and textured hair are just the surface of Black Girl Magic, and survival is the commonality amongst our internal qualities.
All White Everything: Shop These 7 Warm Weather Essentials
Walmart The perfect color for both minimalist and the lavish. The color most susceptible to being noticeably ruined is also one of the chicest hues to rock as the weather breaks. White is elegant to wear head-to-toe, but a similar alternative is rocking all white accessories. The pristine color adds a chic appeal to your outfit of any color. There’s something oh-so classy about accenting your outfit with a hint of white. Shop these 7 eye-catching, yet underlining, accessories.
Watch ‘PRIMP’: This Volumizing Technique Will Elevate Your Curls
Set it and forget it to achieve this sophisticated curly hairstyle. There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP! The “set it and forget it” hair method is guaranteed to increase your productivity and provide the perfect curls. Tiarra Monet gives us every step of her pin curling technique.
Watch ‘Vivrant Thing’: Let Your Makeup Compliment Your Vibrant Hair With Tiarra Monet
This is how to wear your makeup when your hair lures so much attention. Welcome to ESSENCE’S Vivrant Thing, your destination for all things Black beauty – where tutorials come to like and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you how to do your makeup to compliment your colorful hair. Mermaid hair has been a trending hair color, and as we’ve become more experimental with vibrant hair colors, it looks like the trend is here to stay.
Watch PRIMP: Maximize Your Volume With This Flexi Rod Set
There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP! Watch the video above for a step-by-step hair tutorial — and make sure to lookout for the next episode of PRIMP. You may like sign up for our newsletter Get The Essence Newsletter and Special Offers delivered to your inbox!
Watch ‘Vivrant Thing’: Transform Your Everyday Makeup To A Sultry Evening Look
YouTube star Kellie Sweet shares her tips and tricks to alter your day makeup for a night out. Welcome to ESSENCE’S Vivrant Thing, your destination for all things Black beauty – where tutorials come to like and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you how to alter your makeup from “day to night.” Doing your makeup once a day can sometimes seem like a hassle or cause a time constraint.
Watch PRIMP: Ensure That Your 'Wash-N-Go' Lasts For Days With These Tips
Nia Imani gives us every necessary tip and trick to maintain a 'wash-n-go.' There is no hairstyle that Black women can’t pull off.
Watch 'Vivrant Thing': Kellie Sweet Shows Us Her Everyday Makeup Routine
Learn how to quickly obtain the perfect eyebrows and "bake" your concealer. Welcome to ESSENCE’s Vivrant Thing, your destination for all things Black beauty – where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing, Kellie Sweet is showing us her everyday makeup routine. Make time in the morning to try Kellie Sweet’s everyday makeup routine.
Stylist Mecca James-Williams Explored Texas To Style Solange's 'When I Get Home' Film
Saint Records / Instagram The captivating visual was a product of Solo’s vision and direction – but couldn’t be completed without a host of Black creatives. Accompanying Solange Knowles’ highly anticipated album When I Get Home, was an unexpected short film full of visual glee. Days before the album released several visuals of the film were teased on Solange’s Black Planet page.
Watch PRIMP: Style Your 4C Hair With These 4 New Hairdos
Command the room with these four styles. There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP!  Our natural hair is limitless – as we always say, ‘there is no hairstyle Black women can’t pull off.’ Even though that is true, we also understand that sometimes we can get a little stumped about how to style our 4C hair from day to day.
Watch Vivrant Thing: Master The Purple Sunset Smokey Eye By Learning This Ultimate Blending Technique
Welcome to ESSENCE’S Vivrant Thing, your destination for all things Black beauty – where tutorials come to like and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you how to create the ‘Purple Sunset Smokey Eye.’ Bring together some of the most beautiful shades of orange and purple to create a colorful, yet sultry, smokey eye. Destiny Lashae gives us an in-depth tutorial on how to create this look. Just a little hint: it’s all about blending.
Oscar Winner Ruth E. Carter Reflects On Tina Turner Braiding Angela Bassett’s Hair On Set
Michael Rowe So much Black girl magic on the set of What’s Love Got To Do With It. Is there trailer footage of What’s Love Got To Do With It? We just need to cherish the visual of Tina Turner braiding Angela Bassett’s hair. And, we’re a bit curious of the Proud Mary singer’s braiding technique.
Let’s Get A Closer Look At Amandla Stenberg’s Finger Wave Braids At The 2019 Oscars
MARK RALSTON/AFP/Getty Images Celebrity hairstylist Vernon Francois perfected this salute to the 1920s. The Hate U Give actress Amandla Stenberg stunned at the 2019 Oscars with mesmerizing braided finger waves. Let’s make this a trending hairstyle – this hairdo is remarkable, and we have Vernon Francois to thank. ESSENCE’s Black Women In Hollywood honoree’s glam for the 91st Academy Awards is perfect for the occasion and tempting to replicate.
Take A Look Into The Many Celebrations Surrounding the 2019 Oscars
Jazmin Brooks Feb, 24, 2019 The festivities surrounding the 2019 Oscars extended beyond the Dolby Theater. These stars attended some of the most talked about parties in celebration of the 91st Academy Awards. Keep scrolling to check out what these stars wore to celebrate the many nominations and wins of our favorite movies and stars.
Zendaya Was Just Announced As The New Face Of Lancôme – And We Couldn’t Be Happier For The Barrier Breaking Beauty
This is the actress’s second major beauty contract – at just 22 years old. The news of actress Zendaya Coleman becoming a Lancôme ambassadress is announced just days before the 2019 Oscars which she’s known to have an awestriking presence on the red carpet.
Let’s All Admire These Jaw Dropping Hairstyles At ESSENCE’s 2019 Black Women In Hollywood
Jazmin Brooks Feb, 21, 2019 There’s so much beauty to celebrate and admire at ESSENCE’s 12th annual Black Women In Hollywood Awards. We can’t get over all the captivating hair moments. Yaya DaCosta and Cynthia Erivo both rocked grey tresses – which has been a trending hair color. Skai Jackson and Angela Rye flaunted their lengthy braids – there’s no rule against how long your braids can be. BWIH 2019 Honoree Kiki Layne embellished her braided bantu knots with beautiful yellow flowers.
ModCloth Is Adding More Storefronts And We're Here For It
The brand continues to enhance the shopping experience. ModCloth, originally known for its perfectly curated online shop and modern vintage aesthetic, is expanding in every way. ModCloth has been a major trailblazer in retail. The company has championed and achieved inclusivity before doing that was even a “thing,” with sizes ranging from XXS to 4X. The oh-so-chic brand continues to empower women by expanding its FitShops. Has your storefront experience been as enjoyable as an online binge?
The Red Carpet Looks We Can’t Get Enough Of At ESSENCE’s 2019 Black Women In Hollywood
Jazmin Brooks Feb, 21, 2019 ESSENCE’s much-talked about annual celebration of Black actresses calls for everyone in attendance to be dress like a star. Year after year, attendees never disappoint and the 12th annual Black Women in Hollywood Awards they haven’t either. Keep scrolling to see what the stars wore to celebrate the indelible mark Black women continue to have on Hollywood.
Watch PRIMP: Beauty Guru Lakia Star Teaches Us A Few Things About Clip-Ins
Learn how to install and style your clip-in thanks to this YouTube star. There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP! Clip-ins are the perfect quick fix to adding length and volume to your natural hair. Lakia Star shows us how to install and style the temporary hair extensions.
Watch Vivrant Thing: YouTube Star Destiny Lashae Shares Every Step Of Her Pre-Makeup Routine
A flawless face starts with an effective skincare routine. Welcome to ESSENCE’s Vivrant Thing, your destination for all things Black beauty – where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you “Basic Skin Care.” Every flawless face starts with an effective skincare routine. No matter how well you can do your own makeup, the best result depends on how well you prepped your skin.
Men's Street Style Kept Us Awestruck Throughout New York Fashion Week
Jazmin Brooks Feb, 15, 2019 Men were completely aligned with the unwritten dresscode of New York Fashion Week. It’s no secret that everyone in attendance is dressed to the nines – by near perfection – at every show for every day of fashion week. Some of the greatest highlights of #NYFW are the street style of all the attendess, and these men made sure that they did not fall short of catching our eyes. Keep scrolling to browse some of the most stylish men at New York Fashion Week.
Every Notable Winter Trend Presented By The Street Style Queens Of New York Fashion Week
Jazmin Brooks Feb, 13, 2019 Fashion enthusiast beared the cold throughout New York Fashion Week in impeccably chic and cozy style. As attendees trekked through New York City to and from runway shows and presentations their street style remained on point. Some of their looks caught as many eyes as the ones worn by models walking the runway. Here’s some of our favorite street style looks.
Watch Vivrant Thing: Enhance Your Natural Glow With This ‘2 Ways 2 Shine’ Tutorial
Master ‘2 Ways 2 Shine’ thanks to makeup artist and beauty expert Camara Aunique. Welcome to ESSENCE’s Vivrant Thing, your destination for all things Black beauty – where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. This episode of Vivrant Thing is teaching you ‘2 Ways 2 Shine.’ Watch the video above for a step-by-step makeup tutorial. And make sure to watch Vivrant Thing every week to learn a new beauty lesson.
Michelle Obama's Surprises Us At The 2019 Grammy Awards In Stunning Fashion
Michelle Obama surprised and warmed our hearts as she stepped on the stage of the 61st Annual Grammy Awards in support of friend Alicia Keys hosting the event. The former First Lady of the United States’ appearance captivated us not just because we’re constantly mesmerized by her presence but her beauty and chic style caught our attention. Kevin Winter/Getty Images Mrs. Obama stepped on stage alongside Keys, Jada Pinket-Smith, Lady Gaga, and Jennifer Lopez in an eye-catching sequins pantsuit.
These Ladies Had Some Of The Best Red Carpet Looks At The 2019 Grammys
Jazmin Brooks Feb, 10, 2019 1 of 4 VALERIE MACON / AFP Lilly Singh arrives for the 61st Annual Grammy Awards 2 of 4 Granitz/WireImage) Zuri Hall attends the 61st Annual GRAMMY Awards 3 of 4 Rich Fury/Getty Tierra Whack attends the 61st Annual GRAMMY Awards 4 of 4 Photo by Rich Fury/Getty Images Eve attends the 61st Annual GRAMMY Awards You may like sign up for our newsletter Get The Essence Newsletter and Special Offers delivered to your inbox!
The Best Hair & Makeup Looks Of The 2019 Grammy Awards
Jazmin Brooks Feb, 10, 2019 1 of 7 John Shearer/Getty Images for The Recording Academy Alicia Keys attends the 61st Annual GRAMMY Awards 2 of 7 Steve Granitz/WireImage 61st Annual GRAMMY Awards - Arrivals 3 of 7 Amy Sussman/Filmagic 61st Annual GRAMMY Awards - Arrivals 4 of 7 Matt Winkelmeyer/Getty Images for The Recording Academy 61st Annual GRAMMY Awards - Red Carpet 5 of 7 Jon Kopaloff/Getty Images 61st Annual GRAMMY Awards - Arrivals 6 of 7 Rich Fury/Getty Tierra Whack attends the 61st...
These Men Had Some Of The Best Red Carpet Looks At The 2019 Grammys
Jazmin Brooks Feb, 10, 2019 1 of 6 Steve Granitz/WireImage Rapper Jay Rock attends the 61st Annual GRAMMY Awards 2 of 6 Steve Granitz/WireImage) Producer Hit-Boy attends the 61st Annual GRAMMY Awards 3 of 6 VALERIE MACON / AFP Questlove arrives for the 61st Annual Grammy Awards 4 of 6 Neilson Barnard/Getty Images Leon Bridges attends the 61st Annual GRAMMY Awards 5 of 6 Jon Kopaloff/Getty Images Scott Evans attends the 61st Annual GRAMMY Awards 6 of 6 Jon Kopaloff/Getty Images Joshua Henry...
Watch Vivrant Thing: Highlight Your Eyes With This Halo Eye Tutorial
Watch and follow our step-by-step halo eye makeup tutorial thanks to makeup artist Stephen Hudson. Jazmin Brooks and Julee Wilson Feb, 05, 2019 Welcome to ESSENCE’s Vivrant Thing, your destination for all things Black beauty – where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. This episode of ESSENCE’s Vivrant Thing is teaching you how to create the “halo eye.” The slightly monochromatic beauty look is one of our favorites for the season.
Watch ‘PRIMP’: Step-by-Step Of This Intricate Fulani Inspired Hairstyle
Learn to do this intricate braiding pattern featuring a high-ponytail thanks to Ancestral Strands. There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP! Fulani-inspired braids have been endlessly trending.
Watch ‘Vivrant Thing’: Use Several Of Your Favorite Colors To Create This Color Pop Eyeshadow
Learn how to create this vibrant look thanks to makeup artist Stephen Hudson. Welcome to ESSENCE’s Vivrant Thing, your destination for all things Black beauty – where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. This episode of ESSENCE’s Vivrant Thing is all about color pop eyeshadow. Let your eyes “pop” with some extra color. Makeup artist Stephen Hudson teaches us how to use several colors to create the ultimate color pop eyeshadow.
Reginae Carter Says To Invest In Your Hat Collections And This New Era Cap Is Worth The Splurge
In celebration of the Super Bowl, New Era and Swarovski collaborated on one of the most stylish caps we’ve ever seen. The New Era x Super Bowl LIII Women’s 9TWENTY cap is adorned with a sapphire and ruby Swarovski pin priced at $5,300. You read that right – it’s $5,300. We are astonished by the price as well. Even though we might not be able to invest that much on our hat collection, we reached out to singer and actress Reginae Carter to see how significant it is to have a dope in your wardrobe.
Valentino’s Haute Couture Show Included 43 Black Models—Including Naomi Campbell - Essence %
The groundbreaking show led everyone to tears. Valentino presented its Haute Couture Spring/Summer 2019 Collection at Paris Fashion Week in a revolutionary way. In a historic move, the fashion house intentionally cast 43 Black models out of 65. Every part of the show was purposeful—from the beautiful models to the magnificent ensembles to the mellifluous sounds of Roberta Flack’s “First Time Ever I Saw Your Face” playing in the background. The monumental event led many to tears.
Watch 'PRIMP': Learn A Few Stylish Ways To Wear Your Natural Hair Underneath Your Hat
Here are a few different and covenient ways to wear your hat. Jazmin Brooks and Julee Wilson Jan, 23, 2019 There is no hairstyle that Black women can’t pull off. Therefore we’re showing you how to create some trendy hairstyles that we love with a step-by-step tutorial in this new episode of PRIMP! Retaining your hair style throughout the day seems to be a hassle especially when you’re rocking a hat.
Watch ‘Vivrant Thing’: Recreate This Ultimate Bold Blue Look
Jazmin Brooks and Julee Wilson Jan, 22, 2019 Welcome to #VivrantThing, your destination for all things Black Beauty — where tutorials come to life and our melanin is celebrated in a way that only ESSENCE can. Liven-up your makeup with the irresistibly vibrant colors in your eyeshadow palette. This episode of Vivrant Thing is all about creating a bold blue look. Take note of this makeup tutorial that you can recreate with any of your favorite eyeshadows and pigments.
Usher Is Keeping Us On Our Toes With All These New Hairstyles
The R&B singer just debut three new hairstyles within the past month. The music mogul has debuted yet another new hairstyle. Usher’s hair became the talk of the internet when he went ‘LIVE’ on Instagram with a pressed and curled high-top fade, resembling a 1950s style. Then just a few days ago he debuted a braided pattern similar to a halo – and a few commentators suggested it resembled a “braid-down.” Now he’s rocking a blowout.
Black Owned Beauty Brand, The Lip Bar, Just Released A New Collection Of 16 Nude Lip Shades
Learn how to pick and wear your perfect nude lip color. Many of us are hesitant about wearing a shade labeled as ‘nude.’ The ‘nude’ most brands refer to is truly a beige or tan color for many black women that simply desire a nude lip for their own deep skin complexion. The Lip Bar just released a new collection of nude shades that we’re excited about. Most importantly we trust the black owned beauty brand because they understand our woes.
The Lip Bar’s Melissa Butler Teaches Us How To Shop Their Extensive Nude Collection
Learn how to pick and wear your perfect nude lip color. The Lip Bar just released a new campaign of their extended collection of nude shades that we’re excited about, and most importantly we trust. They truly understand our woes. Many of us are hesitant about wearing a shade labeled as ‘nude.’ The ‘nude’ most brands refer to is truly a beige or tan color. It’s never suitable for many black women that simply desire a nude lip for their own deep complexion.
Watch ‘PRIMP’: Recreate This Stunning Ethiopian Braid Hairstyle
Here is every step you need to create these stunning braids! Jazmin Brooks and Julee Wilson Jan, 16, 2019 There is no hairstyle that Black women can’t pull off.
10 Keepsakes Every Zeta Needs On Founders’ Day from Etsy
By Jazmin Brooks · January 16, 2019October 23, 2020 The annual Founders’ Day celebration pleas for every member to proudly represent their organization and some sweet mementos. The simple reminders of sincere moments makes the monumental day even more special. ESSENCE has selected a few pieces for the members of Zeta Phi Beta Sorority, Incorporated to enjoy as they celebrate their Founders’ Day.
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