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Articles by Jean-marc Buchert
The Best AI Note Takers That are Actually Useful
The Best AI Note Takers That are Actually Useful AI note takers have become a commodity. Not these ones though. AI note takers have become a commodity. Type right now “AI note taker” into Google and you’ll get no less than forty-seven options (my last count!). There are American ones, European ones, bot ones, no-bot ones, ones with purple logos and ones with very serious enterprise pricing pages… And they all promise the same thing. “Never take notes again”. “Stay present”. “Let AI handle it”.
AI: The Cure for Blank Page Anxiety?
My experiments in silencing my inner critic Jean-marc Buchert · Follow Published in ILLUMINATION · 7 min read · -- Midjourney picture I stared at this empty document for an hour, my fingers hovering over the keyboard. I felt paralyzed. As a writer, I faced this nemesis countless times. But today’s battle felt particularly grueling. I had a deadline looming for a piece about AI for a client. Why was starting so damn hard?
What Most Writers Get Wrong About AI Content
What Most Writers Get Wrong About AI Content Recently, I’ve been diving deeper into the online writing community, and boy, do people have opinions about AI. Last week, I read a post from Sarah, a freelance writer I follow on LinkedIn. She ranted online about how “AI content is killing creativity.” She asked ChatGPT to write a blog post, and the result was… mediocre at best. Then there’s a fellow Medium writer, who wrote a scathing article about his “experiment” with AI writing.
Hiring Remote Developers 101: Benefits, Top Sites, & Tips [2023]
Categories Tech teams have undergone a remarkable transformation, transitioning to a hybrid work model that combines remote and on-site collaboration. With only 15% of developers working exclusively on-site, companies recognize the importance of aligning their working models with the expectations of their tech talent. Remote work options have become a top priority for developers, influencing their job search criteria.
17+ Websites and Strategies to Find & Hire WordPress Developers
WordPress is a veteran content management system (CMS) that has existed since 2003. Still, the demand for proficient developers skilled in its many features, plugins, and components has never been higher. According to the latest Codingame and Coderpad Tech Hiring Survey of 2023, 58% of recruiters seek to fill web development roles. WordPress support over 40% of all websites globally, so it’s safe to assume that many of these opportunities are specifically for WordPress developers.
Hire Mobile App Developers: 19 Superior Websites to Secure Top Talent
Mobile app downloads have been soaring yearly, with the average smartphone owner using 30 apps monthly. As many as 85% of consumers prefer purchasing through apps instead of websites. It has led to an explosion in demand for mobile app developers, which remain among the most in-demand developers for tech companies worldwide. According to the CodinGame and CoderPad 2023 Tech Hiring Survey, 23.64% of recruiters actively search for mobile app developers.
Where and How to Hire React Developers: the 2023 Guide
React is the best JavaScript library to develop user-optimized interfaces effortlessly. No wonder React developers are highly sought after by Fortune 500 companies and are in very high demand. That’s even more so as React developers need to work on different types of components (web, mobile…), which makes highly qualified profiles hard to find. So how to find your next best-fit React.js developers?
Hire Dedicated developers: Cost, Tips & best platforms in 2023
Building or expanding your software development team is all the more important given 2023’s tech talent shortage. That’s why we’re going to break down for you today, with our expert insights on how to effectively hire remote and offshore developers. Together, we’ll cover everything from the benefits, how to go about it, the costs involved, and more. But before launching into it, let’s get a deeper understanding of who they are, and what they do. What Are Dedicated Developers?
11 Essential websites to find & hire Java developers?
If you’re a recruiting manager or HR expert, you might be wondering where to go for the best Java developers. That’s what we’re going to break down for you today, with our expert tips and resources. Along the way, we’ll discover the best places to source top talent, from job boards and freelance platforms to developer communities and specialized Java platforms. Everything you need to navigate the recruitment process.
The 5 Steps of an Effective Technical Recruitment Process
As they are in short supply, you must proactively chase them wherever they are. But you also still have to assess their technical skills and ensure they are the right fit for the job. Evaluating your tech candidates from all angles and avoiding recruitment mistakes is a rigorous process. Here’s a proven 5 steps plan that will lead you to a confident and optimal hiring decision. What are the 5 stages of an effective technical recruitment process? 1.
The 15 Most Powerful Examples of Thought Leadership Content
Morgan Stanley Access and Opportunity The investment bank Morgan Stanley is betting everything on ESG (environmental, social, and governance) and they want to make it known. So they’ve hired their company figure, Carla Harris, to make a podcast about inclusivity in the entrepreneurial and investment world. It has become one of the most influential audio shows about it. And bringing women and minorities to the front center of business.
Thought Leadership’s History is Older Than you Think
This marketing technique started way before the name was coined Today’s digital age can make good old business practices seem like brand-new inventions. This is the case with thought leadership. Blog posts and white papers have made it common to sell a product via argumentative content. Yet, letter correspondence and books served a marketing purpose long before digital publication tools -and there’s a lot to learn from its historical contributors and promoters.
5 Steps to Create a Though-Provoking White Paper
From consulting to IT or startup companies, every kind of organization can benefit from thought leadership. Here are some examples of successful and well-structured thought leadership content: Phillips Phillips is one of the most recognized companies in thought leadership. There’s a reason for this. During the 2000s, Phillips wanted to put more focus on its B2B activities. Businesses were so used to seeing it as a consumer brand, that they didn’t really care about Phillips products targeted to them.
How to Write Engaging and Accessible Tech Content
The 6 best tips for writing compelling tech stories During my emerging career, I’ve helped a fair share of tech brands sell their products and consulting services. And there’s one mistake I’ve often seen: assuming technical writing should favor accuracy over accessibility. Let’s say it straight away: this makes sense for technical documentation but less for marketing content. In fact, tech-savvy audiences enjoy attention-grabbing writing just as much as anyone else.
4 Components of an Illuminating Storytelling for Your Tech Brand
You just need an innovative hero, some industry retrospective, and a customer smile You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story. From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators. So, when you sell an innovative product, it’s only fair to tell the story of its innovators. But how do you choose the right words?
Will ChatGPT automate the job of professional content writers?
If you've been following me, you know how much I write about automation and its future impact on the economy, society, and people. Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession. But when I heard about OpenAI's latest iteration, ChatGPT, I couldn't help but feel this topic in an ever more personal way. What if my profession -writing to sell -was also on the verge of being automated?
To Face Automation, Let's Look Beyond Jobs
By Jean-marc Buchert Designing more flexible work arrangements Technological unemployment is threatening our place in companies. But what if getting rid of jobs was actually a good thing? Jobs are fixed ways to assign tasks and contract with people. They force us to accomplish specific duties and responsibilities, without considering...
Are automation tools enhancing or weakening our cognitive abilities?
When it comes to technological change, there's no shortage of pessimistic thinkers. One of their recurring themes sounds fairly familiar: are new technologies making us dumber? Like many assumed ideas, it's more complicated than that. While discharging us from key cognitive tasks, most automation solutions are also expanding our cognitive capabilities.
why we should defend human autonomy as a fundamental right
It's a well-known problem for aircraft pilots: when the weather is foggy or cloudy, landing is hard. Automated landing systems emerged to help them operate planes in low visibility conditions. Yet, despite proven records, aircraft pilots are rarely turning on autoland to make for a perfect landing. They feel they don't have a grip on the automated system. As average company workers, we can also feel like modern pilots.
The Best No-Code AI Platforms to Enhance Your Data Capabilities
The power of neural nets in anyone’s hands Data scientists know it better than anyone: training machine-learning models is a long and tedious job. Among other things, data engineers need to write the code, clean the data, create the labels, refine the model… And even when the model is up to the task, they still need to review its output and prevent overfitting and underfitting.
How No-Code platforms are bringing AI to experienced business people
The power of machine learning in anyone’s hand Photo by Medienstürmer on Unsplash Ever since AI has found its way into the corporate world, automation projects have been in the hands of data scientists. These new entrants in the business world, although bringing sharp expertise in intelligent data systems, don’t necessarily provide the same judgment as experienced business people. This is especially critical when it comes to identifying output or results that don’t make sense to a market insider.
Why Lifelong Learners Are the Most Likely to Overcome Automation
The on-time learning process model is outdated Photo by Matese Fields on Unsplash In 1944, while World War II was still raging on Ohama Beach, the U.S. Congress quietly passed a bill. Anticipating the end of the war and the return of millions of veterans, congressmen allocated huge amounts of funds to drive these young soldiers to college.
When Showing more Humanity in your Work can be Dangerous
Sociability and empathy come with a price Photo by Elisa Ventur on Unsplash As automation threatens our job, we might put on our most human face at work. That means socializing with colleagues, connecting with customers, or bringing surprise and creativity to our work. And for sure, these are good ways to stand out among automated emails and customer service. However, these behaviors also have an emotional and cognitive cost that we might not neglect.
How knowledge graphs are making AI understand our world
Photo by Sara Kurfeß on Unsplash You might have heard about Google’s Knowledge Graph, which provides literal answers to users’ queries on search engines. Well, these knowledge graphs have a long history in computer science. Researchers already tried in the ’70s to create a universal database able to answer any possible question. But this approach quickly reached its limits, in terms of scalability and understanding capabilities.
Using AI to assist in Research Planning. (UserWeekly02)
USERWEEKLY is your weekly email to understanding what is happening in user research. It's the best way to keep up on trends, methodologies and insights across the industry. Each week I go through 1k+ articles from mainstream media to small blogs to capture the pulse of our community and answer a simple question: What mattered in User Research this week? Subscribe. GitHub launched Copilot this week.
How HCI research has inspired famous design inventions
Photo by Kelly Sikkema on Unsplash You might be familiar with UX Design, but maybe not with the human-computer interaction field. This academic research field has long been known for closely studying how users handle and control computational interfaces. What is less known is that the empirical experiments of HCI researchers have largely but quietly inspired the latest and most famous design inventions (no less than the personal computer, software and the mobile interface).
How AI could get a deeper understanding of human language
Photo by Siora Photography on Unsplash If deep learning neural networks have shown progress in word recognition through Word2vec models, they still reveal flaws in their learning system. In particular, algorithms fed by mathematical correlations fail to understand semantic associations. According to Hofstadter and Sander in Surfaces and Essences, these machines lack a human sense of analogy.
What human collective intelligence can teach to AI
Photo by HUA LING on Unsplash In their quest for cognitively powered machines, researchers have been largely inspired by the structure of the human brain. By creating neural networks with successive layers, they have made them process and interpret exponentially large amounts of data. However, it seems they are missing a part of the story.
We Need To Fight for Men’s Well-Being as Much as for Women’s
Home / Featured Content / We Need To Fight for Men’s Well-Being as Much as for Women’s Before being a danger to others, men are a danger to themselves. As white men from western societies, they are 3 times more likely to experience episodes of depression, mental complications and serious health problems. Men are sick of themselves, but it is not really their fault.
We Need to Fight For Men’s Well-Being as Much as For Women’s
Suffering from their gender fixity, men need help to heal and grow. Photo by Samuel Branch on Unsplash Before being a danger to others, men are a danger to themselves. As white men from western societies, they are 3 times more likely to experience episodes of depression, mental complications and serious health problems. Men are sick of themselves, but it is not really their fault.
Why Companies Desperately Need Generalists to Innovate
Expanding your skill range might be essential. Photo by Razvan Chisu on Unsplash Over the last ten years, open innovation has become a recurring issue in the management of large companies. More organizations have dreamed of extensive collaboration across their various departments and with external partners as their innovation ideal. But fewer people ask about which type of employees can best contribute to these new types of organizations.
When Radical Actions Define Unique Company Cultures
Don’t mistake blank beliefs for living values. Photo: Michele Van Haegenberg When Toussaint Louverture, a former slave of Santo Domingo (the island of Haiti), became a war commander and decided to conquer the island, he wanted to give it back to the enslaved black population. But many obstacles stood in his way. The black population wanted to take revenge by getting rid of the cotton farmers, and not accustomed to freedom lacked much cohesion.
How Organizations Silently Discourage Their Employees’ New Insights
And three tactics to bypass these suspicions in the workplace. Photo by krakenimages on Unsplash When the CIA tried to reduce analytical errors in its intelligence department in the 1990s, it strengthened its verification and justification processes. Employees were forced to rigorously document and identify the probabilities of their assumptions. They became used to trusting the process more than their employees’ ideas.
4 Ways to Boost the Improvisation Skills of Your Collaborators
Employees are more creative when left to their intuitive cognition. Photo by mostafa meraji on Unsplash Have you ever attended an improv show? In this kind of scene, the actors are forced to invent a character on the spot, without even having a second to predict what will happen next. It’s as if their decisions and actions come together without the need for previous reflections.
How to Strengthen Your Marketing Skills by Curating, Coaching & Listening
Marketers must evolve to meet the needs of today’s overinformed consumers. Photo credit: Clay Banks A few decades ago Fuller Brush salesmen still toured their neighborhood, selling their utensils and body care products to their regulars. Taking advantage of the poorly informed households of their time, they easily persuaded them to buy additional goods for the sake of convenience.
How Brands Achieve Customer Loyalty by Giving Them More Power
Today’s consumers want to opt-out of any company, anytime. Photo credit: Jens Lelie Having more and more control over their relationship with brands, studies have shown that consumers no longer hesitate to disengage from marketing interactions they don’t like. For example, since the GDPR in Europe, more than 25% of consumers have unsubscribed from a marketing channel, silently disrupting the effectiveness of campaigns. Yet, according to Gerald E.
How Successful Brands Increase Their Users’ Engagement by Empowering Them
Brands like Absolut Vodka, Backcountry, HubSpot, and Salesforce seek to make consumers creators of their own experiences. Photo by Shane Rounce on Unsplash Since the emergence of social media and the declining influence of advertising in the early 2000s, consumers have acquired a monopoly on their customer journey. Today, they no longer even need marketing to produce content, discover and evaluate products, and recommend them on social networks.
4 Experiments to Nurture Your Collaborators’ Creativity
Forget the carrot-and-stick model—offer autonomy instead. Photo by Brando Louhivaara on Unsplash When it comes to managing employee motivation, the old framework assumed that employees are motivated by external incentives. Even today, we hear about companies offering unbelievable perks, like Michelin-level cafeterias and onsite concierge services. Although it might prove true in certain situations, providing incentives doesn’t motivate employees in terms of creativity.
Innovation Is an Intellectual Process
4 stories of start-ups that took the smart way to success Image by Christian Peters from Pixabay When you’re an entrepreneur starting a new business, you’re looking to create a value that does not yet exist. Neither what you assume now of your product or your customers’ needs will have the last word on the product you will eventually build. It is only through a process of continuous learning that you will conceive a product with real value to a specific audience, which you don’t know yet.
Don’t Take Your Customers for Granted
4 product designs changing consumer behavior for the better Photo by Mae Mu on Unsplash When it comes to attracting customers and selling, marketers are always good at playing on consumers’ motivations and desires. By building products designed to hook the psychology of consumers, they successfully influence their lifestyle habits and gradually get into their minds.
The Problems With Brainstorming Sessions
And 3 rules to make them more effective Photo by Bret Kavanaugh on Unsplash Since Alex Osborn had the idea of bringing his employees together to exchange ideas, brainstorming has become commonplace in the workplace. Whether to imagine a new product, a new marketing campaign, or to solve a persistent problem, brainstorming is the usual way to find creative solutions. For some time now, however, this method has received increasing criticisms.
The Creativity Method of The Inventor of Brainstorming
9 intellectual exercises to flex your mind and find new ideas One day, Alex Osborn, a great publicist, was frustrated to see his collaborators unable to find advertising ideas on their own. He decided to create collective idea-sharing sessions, where everyone could freely express their ideas and be inspired by the ideas of others.
The Value of Fully Conscious Decision-Making
3 steps to put conscious energy in your actions Photo by Justin Bashore on Unsplash When facing the great Hannibal forces’ during the Second Punic War, the Roman General Fabius used an unusual strategy: rather than risking his entire army on direct confrontation, he did nothing, waiting for an occasion where the enemy could destroy itself.
When Your Business Problem Is a “When” Problem
3 cases where timing is essential in your decision-making Photo by Niklas Kickl on Unsplash Doug Conant former CEO of Campbell Soup Company was used to report the company’s news to analysts every 3 months, answering their every question. “For me, these calls introduced a sens of rhythmic certainty into my relationships with investors”.
Making Decisions in an Infinite Game Like Business
4 ways business leaders invent their own way of playing Photo by Sam Pearce-Warrilow on Unsplash Facing a significant downturn after the events of September 11, the CEO of Victorinox justified his decisions of not cuting job: “When you look at the world of economics, it was always like this. It will never go only up. It will never go only down… We do not think in quarters.
Reversing the Maslow Pyramid of Marketing
4 examples of brands promoting growth, love and belonging to their customers Photo by Jeremy Bishop on Unsplash In their quest for new ideas, marketers never ceased to look to psychology to understand consumer behaviour. As they discovered Abraham Maslow’s hierarchy of needs, they quickly adopt it as a consumer behaviour model explaining the primary desires of the mass.
The Benefits of Creative Thinking as an Entrepreneur
4 techniques to find and keep finding great business ideas One day a visitor of Henry Ford’s plants expressed his wonder: “it seems almost impossible that a man starting at 25 year old with pratically nothing could accomplish all this” Ford replied: “That’s hardly correct. Every man starts with all there is.’’ Photo by amin tn on Unsplash Have you ever wanted to start your own business but felt you lacked some really interesting ideas and so postponed your project?
Why the New Consumer Will Be the Actor of His Experience
4 examples of the next generation of marketing experiences Photo by Christine Sandu on Unsplash “We’re currently in the largest transition in the history of marketing. Our idea of marketing was created during the limited media era. The only way to reach customers then was capital, because businesses owned the media market. The rules have changed now. It’s an infinite media market with consumers producing media on their own.
Increase Your Creativity as a Decision-Maker
How to invent solutions tailored to your situations The Surrender of British General John Burgoyne by John Parrot On August 27 1776, the British attacked U.S. defenses on the Guan Heights. Unknown to the Americans, General Howe attacked their flank, and pushed George Washington to retreat, leaving to them the Port of New-York during the rest of the war.
Thinking Business Creatively
4 ways to keep creating great business ideas Photo by lisa yang on Unsplash “The decision to start Microsoft, for example, wasn’t based on a momentous flash of insight. It was based on incremental developments in a nascent personal computing industry, the fact that Paul Allen and I had access to mainframe computers at the high school we attended, and our hunch about what people could do with computers in the future.
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