Jed Mole
London, Newcastle upon Tyne
As seen in:
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Ad Age,
Econsultancy,
Marketing Dive,
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CMO - leadership for marketing change and growth. Formerly for IPG companies @Acxiom @AcxiomUK and @Kinesso. Pr. he/him #CRM,#Digital, #Marketing #Advertising
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Articles by Jed Mole
New Global Research: People Are Increasingly Comfortable Sharing Their Data
The digital revolution has dramatically enhanced peoples’ ability to enjoy their Human Rights, as defined by the United Nations. For example, Article 19 of the UN’s Universal Declaration of Human Rights states that “everyone has the right to freedom of opinion.” Surely no one can deny it is far easier to express ourselves in the digital age, and that’s not the only one.
New global research: People are increasingly comfortable sharing their data
An article from Published April 11, 2022 Rawpixel.com/stock.adobe.com SPONSORED CONTENT BY The digital revolution has dramatically enhanced peoples' ability to enjoy their Human Rights, as defined by the United Nations. For example, Article 19 of the UN's Universal Declaration of Human Rights states that “everyone has the right to freedom of opinion." Surely no one can deny it is far easier to express ourselves in the digital age, and that's not the only one.
What is Customer Experience Management, and Why is it so Important?
The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Brands that resist this new reality will suffer, but those that manage these increasingly more digital experiences stand to benefit greatly.
Acxiom Launches New Logo and Refreshed Brand Story
In business, few things are as important or as misunderstood as “brand.” For some, from the largest companies to individual start-ups, it is an obsession; for others, it’s just a “thing,” a term perhaps interchangeable with “packaging” or “promotion.” The under-appreciated reality, for those who fall into the latter category, is that “brand” really is everything you are and everything you do.
How AI Could Be The Key To Marketing’s Silo Problem
Believe it or not, but the biggest thing holding AI back is people. Not so much due to AI replacing jobs, but more about the fact that in our jobs, people tend to create siloes – areas they like to own, be responsible for, and ultimately get the credit for when things go well – to be fair, there’s not much wrong with that, but it does have a negative by-product.
Why cookies continue to get a bad reputation - and what brands can do
By Jed Mole | 11th May 2020 | Acxiom http://www.acxiom.co.uk/ Jed is the Marketing Director for Europe, responsible for Acxiom’s communications with its target audiences. Since joining Acxiom in 1996, Jed has held various leadership roles and has worked directly with leading brands such as P&G, Sony, Dell and Hearst. Prior to Acxiom, Jed worked for Cable & Wireless, Ernst & Young and was an officer in the Royal Navy. We encounter cookies every day – and not all are of the sweet kind.
The Collective Customer Experience and What it Means for Brand Marketers
The way people live, work, communicate and play has changed dramatically over the last decade. But at the end of the day, people are still people. There’s no denying that, with our new ways of engaging with the world, expectations have gone through the roof. People talk of the fourth industrial revolution and the digital revolution, but in my mind, it’s an experience revolution that’s been enabled and created by the other revolutions. The net is that consumers expect more.
Are two data minds better than one?
Against a backdrop of recent high-profile rebrands and equally well-known brands entering administration on a near weekly basis, large parts of the retail sector seem to be out of step with customer demands and expectations. The pace of change and growth of on-demand eCommerce is such that no matter how hard some physical stores try to keep up, many are seeing only partial successes. A new approach is needed. Enter the brands (stocked by retailers).
Is Seat’s options cull the right road to simplifying customer experience?
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience. The ‘Easy Move’ service is supposed to be in response to consumer trends and to make it easier for millennials to buy ‘off the shelf’ options. It will almost certainly make the purchase process a simpler one.
Man v machine: will AI robots replace human sales reps?
Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals. The stereotypical salesperson – smartly dressed with their Rolodex of contacts – is an image of a bygone era.
Email marketing tips for maximising the ROI of your campaign
Take the guesswork out of your email campaigns and lose the silly mistakes that are costing you money – these straightforward email marketing tips and tactics show you what you should be doing ...and what you shouldn’t! Rae Steinbach shines a spotlight on an effective and more lucrative use of the channel. Email may not be the newest or most exciting tool in the world of marketing, but it is still the one that offers the most value.
Think global, act . . . globally - unlocking what the global customer really thinks about data
Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use. We’re often being told to think global and act local. It’s a solid mantra.
Time for a chat - real-time messaging must strike the right tone
Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly. Remember when catalogue shopping was the cutting edge? Every so often, shoppers would browse their weighty tomes and bask in the glow of at-home delivery. It seemed like the ultimate in convenience.
Digital strategies: senior marketers - you’re being way too optimistic!
Every senior professional in every industry has high expectations. Whether it’s for their teams around them or for the business as a whole, most people appreciate that no business makes progress without having high standards. Having high expectations is certainly true when it comes to digital marketing.
Why it pays to prepare for open banking
There are far greater implications to open banking than many realise. The new legislation provides consumers with more user-friendly access to their transactional data – and brands should be prepared for the significant changes in shopper behaviour this could cause. While it’s all just starting to kick in, major banks and business consultancies have already recognised the need to prepare, acknowledging that open banking poses strategic questions that need to be understood and answered urgently.
Preparing data to provide a personalised experience
Personalisation is spending yet another year as one of the key retail and marketing trends driving success. Gartner cited it as key focus for 2018, calculating that 64 percent of marketing leaders are already using or planning to deploy personalisation technology across the buying journey. And with figures from McKinsey showing that well executed personalisation can boost total sales by 15 to 20 percent, it’s no wonder why.
Consumers willing to share data in exchange for benefits, survey shows
Data privacy issues have made for some sensational headlines recently, and people are understandably wary of letting too much personal information circulate online. However, the UK’s Direct Marketing Association (DMA UK) has found that people remain surprisingly willing to share data.
Meanwhile, in the real world: Why marketing data usage need not be under the microscope
Opinion Picture this. It’s the boardroom of a major brand. Around the board table are all of the C-suite: the CFO, CTO, CIO, CRO, CPO, CMO and of course, the CEO. And, despite the fact their stock price is in trouble, revenues are down, costs are on the rise, there are problems with the new product and both customers and staff are unhappy, they’re bored and have some time to kill.
Can retailers and brands turn big data into smart data?
Retailers and brands are inundated with data from many different sources – how do they ensure big data becomes smart data? Stephanie Augier discusses the challenges and the benefits and uses a case study to illustrate points made. Only when brands and retail organisations can gather, integrate, analyse and create actionable insight from their data will they be able to win shoppers’ hearts and minds and gain competitive advantage.
Oh, what a tangled web! Infographic unravels the secrets of internet brand connections
Digital marketing services provider Hallam Internet recognised how difficult it can be to keep up with the who’s who of digital brands, so set about ‘joining up the dots’. It has created an interactive infographic highlighting the surprising connections between some of the most popular brands around. View it here: Did you know that Google owns Uber? Or that Microsoft owns LinkedIn and Nokia? You do now . . . although the landscape is changing incredibly quickly.
The elephant in the room: it’s time to talk data monetisation
Many consumers remain suspicious about it and even the term ‘data monetisation’ can prompt consumer concern that brands are making money from their personal asset. But it’s time to explain how it all works, how to make ourselves proud of our industry and how, actually, data makes the world go round: The idea of customer data monetisation has been around for a long time, but remains one that’s rarely talked about freely, in the open.
The Marketing Database and Me
In a recent conversation with Simon Chatfield, head of Ecommerce and CRM at Heathrow Airport and one of our most valued clients I was stunned that the words ‘marketing database’ were never uttered once by either of us. Which is odd, considering we talked for two hours and the fact that a marketing database is central to the Heathrow solution and story. The reality is, what matters to Heathrow and to their customers is not how something happens, it’s what happens: the outcomes.
Precision Targeting From The Political Frontline
Political parties are embedding data into key campaigning moments to become more sophisticated digital marketers. What are the lessons for brands? As the U.K. ramps up its preparations for the E.U. referendum and the U.S. election gathers pace, politicians and their associated parties are finessing their rhetoric and assessing the most effective way to interact and communicate particular messages to specific voters.
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