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This case study explains how Amul, an Indian dairy cooperative, tackled slowing milk consumption by presenting it as a natural energy drink to appeal to young people. Dairy products, fats, oils India Strategy Sunil Shetty and Jeenal Patel Brand owner: Gujarat Cooperative Milk Marketing FederationLead agency: FCB UlkaBrand: Amul MilkCountry: IndiaIndustry... WARC subscribers can sign in to keep reading Not a subscriber?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
