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Articles by Jeff Lash
Democrats Already Underrepresented In Missouri
Gov. Mike Kehoe and U.S. Rep. Ann Wagner want to redraw the Missouri congressional maps to, in the words of the governor, “put Missouri values first.” I support putting Missouri values first because it would reduce the number of Republicans representing Missouri from 5 to 4, and increase the number of Democrats representing Missouri from 2 to 3.
Doing Something About Mental Health Treatment
As our community considers the proposal from KVC Missouri and St. Louis Children’s Hospital to provide a safe, secure behavioral health hospital to serve the needs of children in crisis, I want to share my perspective. Some opposed to the plan highlight some potential risks of going forward with this proposal, but I believe there is an ever greater risk — not going forward with this proposal.
SUNDAY REWIND: What world-class product management teams do differently
What is the secret ingredient for creating world-class product management teams? In this Sunday Rewind episode, Jeff Lash, VP and Group Director at SiriusDecisions β acquired by Forrester gave us some insight. High-performing product management organizations, product managers have a clear understanding of the customer, they use data to evaluate investments, they have a process they follow daily.
A Faster Pace of Innovation Demands More Agile Ways to Bring Products to Market
Hundreds of B2B organizations have adopted the SiriusDecisions Product Marketing and Management (PMM) Model as the gold standard for commercializing offerings and bringing them to market With external forces causing rapid changes in buyer needs, the importance of a repeatable yet flexible commercialization process has never been greater The newest iteration of the PMM Model adds value for marketing, product, customer success, and sales leaders by helping stakeholders remain strategic,...
Three Actions for Demand and Account-Based Marketers to Evolve from Buyer Engagement to Buyer Enablement
B2B buyers expect buying experiences to be increasingly open, connected, intuitive, and immediate — today’s marketers must learn how to balance these factors to successfully engage buyers Marketers must move from digitally engaging to digitally enabling buyers, through programs that leverage interconnected insights, deliver frictionless engagement, and provide intuitive contextual experiences Marketing leaders must invest in a technology stack that empowers B2B marketers to collect buying...
Machine Learning for Product Managers - A Quick Primer
Currently, there are thousands of products, apps, and services driven by machine learning (ML) that we use every day. As was reported by Crunchbase, in 2019 there were 8,705 companies and startups that rely on this technology. According to PWC’s research, it’s predicted that ML and AI technologies will contribute about $15.7 trillion to global GDP by 2030.
What World Class Product Management Teams Do Differently, By Jeff Lash
In this ProductTank San Francisco talk, Jeff Lash (VP & Group Director at SiriusDecisions – acquired by Forrester) gives some insight into high-performance product management teams. Studying high-performance teams is important, but one must understand what the right things to replicate are.
Wednesday, October 23, 2019: St. Louis Product Management Lunch Discussion - Product Management Challenges
Home › Meetings › Wednesday, October 23, 2019: St. Louis Product Management Lunch Discussion — Product Management Challenges Posted on September 21, 2019 by Jeff Lash Posted in Meetings Come grab some chips and queso with product management peers from around St. Louis and give/receive help with current issues and problems currently facing a product line, business model, or go-to-market strategy.
Thursday, May 2, 2019: The Heart of the Matter: Really Knowing Your Customer
Home › Meetings › Thursday, May 2, 2019: The Heart of the Matter: Really Knowing Your Customer Posted on April 19, 2019 by Jeff Lash Posted in Meetings Please join us for the May 2019 meeting of the St. Louis Product Management Group, which will feature a “replay” of a popular session from ProductCamp St. Louis 2019 — a presentation by Brian Posnanski and Ron Strawbridge on The Heart of the Matter: Really Knowing Your Customer.
Wednesday, December 5, 2018: What a Product Manager Does - and How You Could End Up in Jail Doing It, with Lincoln Steffens
Please join us for the December 2018 meeting of the St. Louis Product Management Group, which will feature a presentation by Lincoln Steffens on What a Product Manager Does — and How You Could End Up in Jail Doing It. This meeting will be held on Wednesday, December 5, 2018 at 6pm at K Café at the Creve Coeur Campus of Bayer (800 N Lindbergh Blvd, Creve Coeur, MO 63141). Meetings are open to everyone — there is no charge to attend.
Thursday, November 1, 2018: Product Management Excellence: Creating a Best-in-Class Product Management Organization, with Jeff Lash
Please join us for the November 2018 meeting of the St. Louis Product Management Group, which will feature a presentation by Jeff Lash of SiriusDecisions on Product Management Excellence: Creating a Best-in-Class Product Management Organization. This meeting will be held on Thursday, November 1, 2018 from 7-7:45pm at The Venture Cafe Gathering at CIC. Meetings are open to everyone — there is no charge to attend. See directions and details below.
Product Strategy on a Page: Possible & Practical
Jeff Lash is VP and Group Director, Product Management at SiriusDecisions, the leading B2B research and advisory company focused on ensuring that product, marketing and sales leaders can drive intelligent growth for their B2B organizations. He advises product management leaders and their teams on how to implement best practices and improve efficiency and effectiveness.
2018 Austin - Product Marketing Community
There is a popular notion that great entrepreneurs succeed by taking risks. Actually, the opposite is true - the most successful founders take every step to reduce the risks around new product introduction. If you work for a large, legacy enterprise and are bringing a new product to market, it’s even more important you double-down on risk reduction and capture proof in order to secure funding and the cross-functional support you will need to be successful.
Is Your Agile Engine Tuned Up for Product Management?
Over the past 15 years, the use of agile development processes has risen consistently. According to SiriusDecisions research (part of our SiriusDecisions Command Center(TM)), approximately 37 percent of b-to-b companies use "pure agile" as their predominant development approach, with an additional 40 percent using a blend of agile and traditional waterfall. In both situations, we find that product management teams often struggle with adapting their product management practices to agile.
How to Avoid Lowering Your Prices
Even prospects who are enamored with your offerings and eager to buy may ask for a discount. It's a completely understandable negotiation strategy, and companies' willingness to lower prices when asked only encourages those customers to attempt to negotiate more with other vendors.
4 Questions You Should Ask in Customer Interviews, But Probably Don't
There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you're trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight.
Agile205: Intro to Agile Product Management
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives.
A Product Manager's Job
Let's talk about the job of a product manager and how to do it really well. Based off of this post: https://medium.com/@joshelman/a-product-managers-job-63c09a43d0ec#.v0kdyf816
Three Practical Tips
Fall brings about the return of kids to school, cooling temperatures, and, for product managers, an opportunity to review plans for the next year's roadmap. While SiriusDecisions recommends reviewing product roadmaps regularly - most often quarterly - the look ahead to the new calendar year is often the time when there is a more concerted effort to refine and revise the future roadmap, especially when it is tied into annual product planning and budgeting.
How To Be A Good Product Manager
Three Tips for Planning Next Year’s Product Roadmap September brings about the return of kids to school, cooling temperatures, and, for product managers, an opportunity to review plans for the next year’s roadmap.
Tuesday, September 19, 2017: St Louis Product Management Group Networking Breakfast
The St. Louis Product Management Group is trying something new for September — join us for an informal networking breakfast and meet up to “talk shop” with other product managers on Tuesday, September 19, 2017 from 8-9:30am at Fuzzy’s Taco Shop, 8073 Watson Road, Webster Groves, MO 63119 (Google Map). This is an informal gathering.
August 3, 2017: Loyalty, the Product Experience and Innovation with Barry Kirk and Brendan Sullivan
The August 2017 meeting of the St. Louis Product Management Group — Martiz Motivation Solutions on Loyalty and Innovation with Barry Kirk and Brendan Sullivan Meetings are open to everyone — there is no charge to attend. This meeting will be held at The Venture Cafe Gathering at CIC from 7-7:45pm — see directions and details below.
SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast
SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017 I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” This SiriusView covers seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps.
Thursday, June 22, 2017: St Louis Product Management Group Lunch
Join us for an informal lunch meet up with other Product Managers to “talk shop.” Thursday, June 22, 2017 at 12:00 noon at The Capitalist Pig (at Mad Art), 2727 S. 12th Street, St. Louis, MO 63118 This is an informal gathering. We’ll have a dedicated area in the restaurant for us to gather and talk shop. There are no presentations and no discussion leader. The purpose is to allow you to meet and network with other product managers.
Boston - Product Marketing Community
Do you know your customers as well as you think you do? Are you aligned across your Product, Marketing and Sales functions to speak to buyer needs and how your organization is uniquely positioned to solve those challenges for your clients? Experian Data Quality asked ourselves those hard questions, and found that we didn't exactly like the answers. So we set out on the journey to better understand our clients' realities, in order to serve them better and generate more revenue.
Upcoming Events; Product Management Technology; SiriusDecisions 2017 Summit recap
Summer is shaping up to be a busy one for me, with lots of presentations and events already booked.
SiriusDecisions 2017 Summit is Next Week! Plus, 2017 Product Management Tools and Technology Study
I’ll be in Las Vegas next week for the SiriusDecisions 2017 Summit, which runs from May 16-19. If you’ll be there, let me know and it will be great to meet up in person. If you’re not attending — why not?
Product Management Is Not User Experience
Product management and user experience (UX) are both vital roles in the majority of companies that create products. In this post you will learn how to clarify these often confused functions. Let’s get one thing clear right away. Product management and user experience (UX) are both necessary roles in pretty much any company that creates products. But they are different. This is a bit personal for me, since I was a UX practitioner for many years before transitioning into product management.
May 4, 2017: Best Practices for Product Roadmaps with Jeff Lash
The May 2017 meeting of the St. Louis Product Management Group: Best Practices for Product Roadmaps with Jeff Lash Meetings are open to everyone — there is no charge to attend. This meeting will be held at The Venture Cafe Gathering at CIC from 7-7:45pm — see directions and details below.
Speaking at Pendomonium; Design Your Thinking Podcast; Reminder - Tools Survey
Here’s just a few of the places you can meet me in person in the next few months (more to come!) I was interviewed by Karthik Vijayakumar (@kartvee) for a recent episode of his Design Your Thinking podcast.
Establishing Product Management; Product Management Tools
I’ve got a few exciting things going on right now so here’s a quick update… Through my work at SiriusDecisions, I’ve been helping several organizations that are setting up product management for the first time. Interestingly, in most of these cases, the challenge wasn’t convincing the organization that product management was needed — the problem was exactly how to go about setting up the new function.
February 2, 2017: Building a BIG Dollar Brand on a Shoestring Budget with Jonah White, Maker of Billy Bob Teeth
The St. Louis Product Management Group presents a special event, in association with the Inventors Association of St. Louis: Building a BIG Dollar Brand on a Shoestring Budget with Jonah White, Maker of Billy Bob Teeth Meetings are open to everyone — there is no charge to attend. This meeting will be held at The Venture Cafe Gathering at CIC from 6-8pm.
Minimum Viable Products Don't Replace Product Requirements – They Help Identify Them | SiriusDecisions
“Minimum viable product” (MVP) is the term du jour among entrepreneurs and increasingly among product managers. In our product management advisory service at SiriusDecisions, we hear the term used frequently by b-to-b product managers to refer to products that have the absolute minimum feature set required to launch – products that are devoid of unnecessary and non-value-adding features. Unfortunately, those aren’t really “minimum viable products.” Those are just products.
Identifying Non-Customers for "Customer" Interviews | SiriusDecisions
One of the challenges we frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. They want their product managers, instead of spending so much time with developers and other internal teams, to uncover customer insights.
Product Roadmaps: A Revolutionary New Approach and Name | SiriusDecisions
We are constantly keeping our ear to the ground to understand emerging trends and changes in practices at SiriusDecisions, and within the product management advisory service that I lead, one area that has been a hot topic lately is roadmapping. In fact, I’ll be covering best practices for creating, documenting and communicating roadmaps in our April 26 webcast Driving Alignment and Strategy Through Product Roadmaps.
Product Manager vs. Product Owner in Agile: One Person or Two? | SiriusDecisions
Coke vs. Pepsi. Red Sox vs. Yankees. Team Edward vs. Team Jacob. There are some classic either/or rivalries. In the product management field, one that has received a lot of attention in recent years is product manager vs. product owner. The product owner role was established by scrum, a type of agile methodology most often used for software development.
Improving Product Management in 2016: Strategy vs. Technique | SiriusDecisions
For many people, the new year is a time to make personal or professional resolutions. Those who are athletically minded often look to improve performance in a specific sport. In most sports, there are two basic ways to improve – better technique or better strategy. In tennis, for example, focusing on technique might include practicing to get a faster serve, working on hitting a topspin backhand from the baseline or improving the consistency of volleys when playing at the net.
Top Challenges for Product Management in 2015 | SiriusDecisions
We’ve recently been conducting research into the top priorities of product management leaders. During our webcast “ Priorities for Product Management Leaders for 2015 ,” we discussed these priorities and approaches that product management leaders should employ to address challenges. However, we also wanted to share some of the high-level results here, as they provide good insight into areas that product management leaders will be focused on in 2015.
Understanding Buyer and User Needs: The SiriusDecisions Perspective | SiriusDecisions
One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle. Some companies still operate under the "if we build it they will come" mentality and focus more on the product than the problem it will solve.
Don't Prioritize Features Based on Development Cost | SiriusDecisions
One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering.
Product Management Tools: The 2015 SiriusDecisions SiriusView to Product Planning, Prioritization and Roadmapping Applications | SiriusDecisions
We are pleased to announce the release of the SiriusDecisions SiriusView "Product Planning, Prioritization and Roadmapping 2015.” The SiriusView covers 11 vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps. Clients of the SiriusDecisions Product Management advisory service can access the full report through our Web site.
Infographic: Product Management Tools and Technology 2015 | SiriusDecisions
We recently announced the release of the SiriusDecisions SiriusView "Product Planning, Prioritization and Roadmapping 2015." As part of the research into the SiriusView, we conducted research into the tools and technologies that are currently used by b-to-b product managers. The highlights are summarized in the infographic below. Clients of the SiriusDecisions Product Management advisory service can access the full report through our Web site.
How Product Teams Understand Customer Needs for Innovation | SiriusDecisions
As the parent of three young kids, I’m familiar with the phrase “I need.” On any given day, my children are not shy about telling me the things they “need.” Any parent knows that these can range from things your kids truly do need, like help tying their shoes or reaching something on a high shelf, to things they “need” (emphasis on the air quotes), like ice cream or permission to watch a movie at 8:00 p.m. on a school night.
Ten Years of How To Be a Good Product Manager
Ten Year Anniversary! On December 4, 2006, I published my first post on this blog, where I wrote, “If you want to be a good product manager, share your knowledge. Realize that you have lessons to share but even more to learn. Know that you improve your own skills and expertise when you teach others. … So that’s why I’m starting this blog — to share what I’ve learned, to help me, to help you, and to maybe in some small way help everyone.
Introducing the SiriusDecisions Holiday Model | SiriusDecisions
We at SiriusDecisions love our models and frameworks. Models and frameworks are helpful because they distill complicated issues into their essential elements, presenting them in a simple and straightforward way that allows people to cut through the complexity and make sense of things. Well, what’s more complicated than the holiday season? Sometimes it feels like we could create a model for anything – and now we have.
10 Tips on how to be an Awesome Product Manager
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Three Tips for Aligning Product Management and Product Marketing; Join me in Austin and San Francisco this Fall
Three Tips for Aligning Product Management and Product Marketing Over the past several months, I’ve led several roundtables in different cities on the topic of how to align product management and product marketing – as the subject has attracted a lot of interest from both product management and portfolio marketing (including product, solution, segment and services marketing) leaders.
Identifying Non-Customers for “Customer” Interviews; UX in Minneapolis; ProductCamp St. Louis
Identifying Non-Customers for “Customer” Interviews One of the challenges I frequently hear about from product management leaders is that they are trying to get their product managers to better understand market opportunities and customer needs. “Customer” is usually shorthand for a number of different audiences — including non-customers. One barrier to understanding the needs of non-customers is simply gaining access to them.
Four Questions You Should Ask in Customer Interviews; Five-Year View of B2B Product Management
Four Questions You Should Ask in Customer Interviews, But Probably Don’t There are many techniques for understanding buyers, customers and users, though interviewing is one of the best in terms of the value received for the effort. Whether you’re trying to create personas, uncover needs not being met for existing customers or identify aspects of a product that current users feel could be improved, interviews can be a valuable source of insight.
Improving Product Management in 2016; Product Management Podcast
For many people, the new year is a time to make personal or professional resolutions. Those who are athletically-minded often look to improve performance in a specific sport. In most sports there are two basic ways to improve — better technique or better strategy.
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