Jeff Pelline on Muck Rack

Jeff Pelline

Verified
  • Publisher and Editor, Sierra Food Wine Art Magazine, Freelance
Nevada City
Jeff Pelline is a veteran editor and award-winning journalist. He publishes Sierra FoodWineArt magazine and its website SierraCulture.com. @sierraculture.

Interview

What was your first job as a journalist?

The Daily Cal newspaper at UC Berkeley

Have you ever used a typewriter?

Yes, when I worked in Time magazine's Los Angeles bureau.

How is social media changing news?

The internet is changing how we communicate.

Who's your favorite fictional journalist?

Charles Foster Kane, newspaperman played by Orson Welles, in the film Citizen Kane

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

Info@SierraFoodWineArt.com

What tools and software do you use to do your job?

Social media, public databases, video hosting like You Tube, Bluetoad for digital edition

What's your favorite social network?

Facebook

Who do you wish followed you?

Sierra Culture.com promotes food, wine & beer, art & music and travel for Tahoe, Truckee, Grass Valley & Nevada City, and Placer and Nevada County CA.

Why did you become a journalist?

“I became a journalist to come as close as possible to the heart of the world.” — Henry Luce

Did you work for your high school newspaper? If so, what did you do there?

Yes. I was the Editor.

What advice can you offer to aspiring journalists?

A passion for listening and storytelling

When's the best time to pitch you?

Weekday mornings

What's your favorite drink?

A glass of fine wine

When you're not at a computer, where are you most likely to be?

Sailing

Aside from your own, what's your favorite publication to read?

Wine Spectator

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