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Jeffrey Ely

As seen in: The New York Times
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Articles by Jeffrey Ely

How to Design Contests That Motivate Employees

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By George Georgiadis, Luis Rayo, Jeffrey Ely
| northwestern.edu
Strategy Jun 1, 2021 From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals. In 2006, Netflix decided to hold an open contest to help improve its recommendation algorithm, Cinematch. Armed with user data, contestants competed to design an algorithm that could outperform Cinematch in predicting how users would rate a new movie based on their previous preferences.
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Beeps

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By Jeffrey Ely
| aeaweb.org
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The Economics of Suspense

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By Jeffrey Ely, Alexander Frankel, Emir Kamenica
| The New York Times Verified
Photo Credit Gérard Dubois IMAGINE the following situation. After a grueling day at work, you plop down in front of your TV, ready to relax. Your TiVo has recorded all of the day’s March Madness games. You’ve sequestered yourself away from any news about who won or lost. Which game to watch?Suddenly, your spouse pops in and tells you to stay away from Villanova versus Lafayette, which was a blowout, and to watch Baylor versus Georgia State, a nail-biter.Is this recommendation appreciated? Hardly.
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