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Articles by Jenny Bernarde
Expert Predictions for Local Marketing in 2024
As we settle into January, we’re preparing for what we can only guess will be another big year in local search—and getting excited for the potential changes and transformations that we might see. We know that local SEO is ever-evolving, I mean, we’re still navigating the ‘openness’ update announced last year. So, we spoke to some of the industry’s top experts to determine what we could expect for the year ahead.
Expert Focus: SEO House of Horrors
It’s a dark and stormy night, there’s a chill down your spine and a sense of foreboding in the air. To celebrate Friday the 13th, we decided to dive into the crypt of local SEO horror stories, where the scariest tales come to life. We summoned our brave community to share their most spine-tingling, hair-raising, and downright terrifying local SEO experiences.
Krystal Taing on Making Multi-location SEO Feel Local
In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.
Live Google Business Profile Audit with Krystal Taing
Join our Live GBP Audit with Krystal Taing (Uberall) to learn how to audit your business profile, and explore where to optimize your listing for the best results.
7 Ways Text Messaging Can Grow Your Local Business
Texting has now become our number one communication channel in all aspects of life. It makes communicating easier and faster, and we desire that efficiency whether connecting with friends or finding a contractor for a home repair. Business text messaging is here to stay, and businesses that adopt it now will have an early advantage over competitors late to the party. With that in mind, let’s explore the benefits and considerations of business texting.
People Are More Important Than Money, by Greg Gifford
You literally can’t do digital marketing without people—but somehow, even in today’s modern world, most agencies forget that. That top-down lack of empathy and understanding isn’t anything new, it’s “a tale as old as time” (ok, come on—most of you would be sorely disappointed if I didn’t have at least a few movie references in here). As the inimitable Ruth Burr-Reedy always says, “it’s called show business… not show friends”—but that doesn’t mean that people aren’t important.
Overlooked and Underrated Tactics for Local SEO Success
Getting your client to rank higher, drive more traffic, and ultimately increase conversions, consists of a range of tactics; some more effective than others. We know the same few tips always get all the attention, but some of those can take a while to implement, and ultimately require more expertise, sign-off, and resource! That’s why we asked a group of local SEO experts to share their most under-appreciated tactics for local SEO success.
Live Google Business Profile Audit with Colan Nielsen
We’re switching things up this year, and introducing a new type of webinar. Introducing… our first-ever LIVE Google Business Profile Audit.
Local Search Roundup - January 2023
Welcome back to the Local Search Roundup! This month, we’re taking a look back at the biggest local search stories from December 2022. So, what’s been going on? Well, if you didn’t think Google would let us all rest over the holiday period, turns out it actually kind of did. The announcement that its Helpful Content Update would be delayed was welcome news for some, albeit slightly frustrating for those waiting for the rollout to be done … and waiting.
Rising Stars of Local SEO 2023
Compared to the wider SEO industry, local SEO tends to be a lot more welcoming, supportive, and collaborative, with a handful of top experts leading the way. At BrightLocal, we’re committed to spotlighting the stories of those coming up in the industry and really making a name for themselves. It’s in this spirit that we created Rising Stars of Local SEO, an annual selection of the folks who represent a widening talent pool of local SEO expertise.
In-SERP Business Profile Management Removes Insights, Causes Frustration
Google has rolled out the new editing experience within the search engine results pages (SERPs) for anyone managing Business Profiles. At the same time, the in-SERP editor has expanded to include a lot more functionality. Crucially, users are no longer given the option to continue editing their profiles within the traditional dashboard. “Nooooo!”, we hear you cry. “Not another change.” This shouldn’t come as too much of a surprise, though.
How We Can Support Women in SEO: Advice for Women, from Women
We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace.
Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored
Consumer behavior will always be a hot topic. As marketers, strategists, or decision-makers, understanding why people behave the way they do is not just fascinating but crucial for brand success. The online reviews business is hugely competitive. Reputation, as they say, is everything. Even on the research front, we increasingly see more consumer review reports enter the market. The Local Consumer Review Survey delves into all of the crucial questions.
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