Jillian Ney
As seen in:
The Drum,
Social Media Today,
WARC,
Stratégies,
RESEARCH LIVE,
The Social Intelligence Lab
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Articles by Jillian Ney
From social data to digital evidence: our language needs to evolve
For most of my career, I’ve worked with material that many people would have described as social data. I’ve used that phrase too. Yet even then, I wasn’t convinced it quite described the material that I was analysing. My very first project explored the experiences of volunteers at mega sporting events, like the Olympics and Commonwealth Games. I couldn’t interview the volunteers directly, so I turned to the digital traces they had already left behind online.
Rugby rivalries, controversial costumes and a haunting horror
The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab Pumpkin spice beyond lattes: A world of flavor The rise of pumpkin spice flavoring continues to expand its influence across various products, from pastries to energy bars, reflecting the growing demand for this seasonal taste.
Halloween hauls, homemade lattes and a hella lot of dancing
The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab Pink homewares Undoubtedly fueled by Barbie summer, #pinkhalloween (73M views) is experiencing peak popularity, and is notably making the biggest waves on Home Improvement Tok and CostumeTok.
The paradox of Gen Alpha, influencers influencing, and metaverse dating
The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab The impact of mega influencers You have probably heard of the Travis Kelce and Taylor Swift dating rumors.
Senior Snacking: The Winning Social Listening Queries
In June, we challenged fifty social listening professionals to write the best Boolean query they could on seniors and snacking in the first Social Listening Query Writing Competition. We revealed Natália Leão and Raymond Lematta as the winners – but what exactly did their queries look like? In this post, we share the background to the competition and the winning queries. The Brief Query Question: Seniors and snacking.
Superheros, villains and the Greatest of All Time
The Moments Matrix is a fortnightly guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics.
'Tis the season for music, gifting...and intense political debate
The Moments Matrix is a fortnightly guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. Image by: The Social Intelligence Lab World Cup shocks There have been a number of shock eliminations from this year’s World Cup, with the likes of Belgium and Germany falling at the first hurdle and a number of underdogs grabbing the public’s attention, with Japan and South Korea generating particular buzz.
Protests, bans and internet chaos. Nothing a good cuppa can’t solve…
The Moments Matrix is a fortnightly guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. The drive to unionize Starbucks launched its Red Cup Day on November 17th – simultaneously, thousands of their employees went on strike to call for better staffing. Over the past 6-12 months, we’ve seen a steady incline in interest around unionizing – seeing some success for a number of Starbucks stores.
Sipping Negroni Sbagliato's while the world burns...
The Moments Matrix is a fortnightly guide to what’s trending on the world’s leading social media sites. Find out what’s going viral, here to stay across mainstream and niche topics. Photo: The Social Intelligence Lab COP27 takes center stage COP 27 kicks off in Egypt this week, setting off a flurry of coverage about climate change. Newspapers and social media will be keeping a close eye on the agenda and any commitments made at the summit.
Hello, goodbye, gone for good?
The Moments Matrix is afortnightly guide to what’s trending on the world’s leading social media sites. Find out what’s going viral, here to stay across mainstream and niche topics. Photo: The Social Intelligence Lab World Mental Health Day October 10th marked World Mental Health Day. It aims to ‘raise awareness of mental health issues around the world and mobilise efforts in support of mental health’.
From mouse moments to savour to the times we don't feel safer
The Moments Matrix is a fortnightly guide to the cultural moments driving clicks and conversations across the internet. Find out what’s going viral, here to stay covering mainstream and niche topics. Photo: The Social Intelligence Lab D&I Conservatism Although our society has made massive strides for better inclusion and diversity, it seems there’s still some conservative voices when it comes to on-screen talent choices.
The sofa of everyone’s dreams, alternatives to Covid vaccines, nootropics changing routines
The Moments Matrix is a fortnightly guide to the cultural moments driving clicks and conversations across the internet. Find out what’s going viral, here to stay covering mainstream and niche topics. Photo: The Social Intelligence Lab Question about the monarchy Discussions and debates about whether the monarchy is still an institution that benefits the UK and whether the many ceremonies to celebrate the Queen are warranted.
Campaign evaluation: How to measure true impact with social data
One of the biggest challenges marketers face is knowing how to assess the impact of their marketing campaigns. With a plethora of different possible approaches and analysis tools available, combined with the multichannel nature of today’s consumer landscape, measuring the impact of marketing efforts and identifying specific ways to improve the ROI of your marketing spend is rarely a straightforward task.
5 reasons why your social listening strategy isn’t working
With the ability to monitor real-time consumer conversations, social listening is one of the best ways to gain accurate insights into your audience, your competitors and the market in general. But according to a Socialbakers report, most organisations aren’t using it to its full potential. For example, only 8% of brands who leveraged a listening solution used it for competitive research and analysis. If social listening is so valuable, why aren’t businesses using it more?
Insight Intelligence Market Research Summit 2016, 9-10 May, London
This article considers social media intelligence in market research, including the tools needed to analyse conversations and the challenge of how to extract value from the millions of online conversations that happen daily. Insight Intelligence Market Research Summit 2016, 9–10 May, London Jillian Ney Social media intelligence in market research In my job, I conduct many large-scale qualitative market research projects with social media data. These projects are considerably...
A practical fusion of qualitative and social data
Focuses on how to set up a search on a social listening tool and analyse the data that comes out, and how to get the most out of tools, such as Google Trends, that are free to use. Data analysis Social listening, real time research Turning research into insight Strategy Think about your average day. How often do look at your phone? Are you checking what your friends are up to? Maybe you "like" something? Comment on something? Maybe you post something yourself? You opened Instagram.
8 Steps to Better Social Intelligence [Infographic]
Social media intelligence is emerging as an innovative approach to understanding customers, markets and competitors to inform business decision-making. But social intelligence is not easy to achieve. We’re currently in an important time of transition in social intelligence, a time where insights need to be actionable to business objectives, not just report marketing outcomes.
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