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Articles by Jillian Wohlfarth
I’m Just Not That Into You: Why Recipients Unsubscribe From Your Email Marketing List
I recently went on an unsubscribe spree—when I go through my inbox and unsubscribe from any email marketing list that I no longer find relevant or valuable to me. After each mass unsubscribe, I start thinking about what caused me to end the relationship with my email admirer, because the majority of the time, I’ve shown interest and opted-into these programs. But then, sooner rather than later, I end up losing that interest and cutting things off.
How To Create Customized And Contextual Email Campaigns
The email segment of one: otherwise known as hyper-personalization (or an email marketer’s holy grail). You reach it when you know so much about a recipient–what motivates them, what schedules they keep, why/when they spend–that every single communication you send is custom tailored to a particular individual. Although aspirational, marketing–and especially email marketing–has been evolving towards the segment of one for many years.
3 Types Of Email Preference Centers
If you’ve been a SendGrid Blog subscriber for a while, you have probably read the mantra, “Send the right email, at the right time, to the right person, with the right frequency.” It’s easy to remember and helps our customers send wanted (and in many cases, loved) email to their subscribers.
Unread Mail: 2016 Review and 2017 Preview
Well, we all blinked and apparently this year’s on its way out of here tomorrow! We’ve had a wonderful time bringing all things email to your screen every other week and appreciate you tuning in to join us. In our last Unread Mail episode of 2016, Warren and I discuss a few of our favorite things that we worked on this year and reveal a few content assets to come in 2017.
2017: The Next BIG Thing is Email
I have been in the email industry for more than a decade now. During that time, while many parts of the email industry have changed, there are two fundamental things that have remained constant. First is the continued growth in the email channel. I went back and looked at the stats from SendGrid from when I started nearly 6 years ago. At that time, the company was a couple of years old and nearing a total of 20 billion emails sent to date. Today we are sending more than that in one month.
How to Email Blast Without Getting Blacklisted
Planning on sending an email blast to your entire email list? Unfortunately, this practice can be risky and may cause you to end up on an email blacklist. Email blacklists are notoriously challenging to get off of and require more resources and time than you may imagine. So, it’s worth it to take some extra time and precaution before you press send.
A New Map of Industry Email Volume in Each State
In order to create the Global Email Benchmark Report, we looked at billions of different pieces of data. While the report is a great resource to compare your email metrics to the rest of your industry, we had even more information we wanted to share on a more granular scale. In addition to the types of devices used, we also looked at where the email recipients of different industries are opening and engaging with email on a state level.
Keep it Simple: 4 Effective Emails for Marketers
More free time. More chocolate. More email? Yes, yes, and not quite. If you’re kicking off an email program, or are newer to email marketing, you may be feeling overwhelmed with all the email possibilities. It’s ok. You have to start somewhere. But that doesn’t mean starting everywhere. Below are four common and effective marketing emails types to keep in your email toolbox as your email program starts to grow. 1.
Recent Updates to Marketing Campaigns
Just in time for holiday sending season, we’re happy to share a few recent enhancements to Marketing Campaigns. If you’re not sure what sets Marketing Campaigns apart from other ESPs, take a moment to watch this quick video which highlights key features like: Powerful, yet easy-to-use segmentation A flexible campaign building interface Actionable statistics and much more—all designed to help you increase retention and engagement with ease.
Beautiful Poetry Brought to You By Spam Email
Note: We want to share a recent poem written by SendGrid Deliverability Consultant, Will Boyd. The original version of this poem first appeared in the Literary Journal, Suspect Press, Issue 15 and was created with subject lines from real spam emails. As much as possible the lines have not been altered in any way.
Your Interactive Holiday Email Marketing Crash Course
Just in time for the holidays, we put together a little gift for our fellow email marketers, especially those who are just starting to build their first campaign. We compiled our top 26 email marketing tips in a fun, interactive guide filled with quizzes, downloadable checklists, videos, and more.
How To Set Up Email Unsubscribe Policies
Maintaining a good reputation for your recipient list is key to ensuring your emails reach the elusive Inbox. Think of a good deliverability rating like your credit score—consistency is key. Just as missed payments can bring you down, through consistent experiences with your recipient list (similar to consistent, on-time payments), you can improve and get back to where you want to be.
Black Friday and Cyber Monday by the Numbers
Talking about email at scale can be awkward; most people think of email from their end user perspective and experience using a webmail or desktop email client. That’s not how I think about email at scale. I look at scaling email something like this: sending one email is easy, even trivial. Sending 10 emails is also simple, you just put 10 email addresses into the TO, CC, or BCC line. Sending 100 emails is tedious but also easily achieved. What about sending 1,000 emails? 1,000,000? 100,000,000?
The Future of Email Marketing (An Informal Survey)
With the coming of each new year, pundits and marketing insiders take to the airwaves (or the tweeters) to predict which new shiny objects we’ll obsess over. This happens at events and in many trade publications both online and off. Email is no different; making predictions about the future of a venerable marketing channel is part and parcel for every digital marketer with a vested stake in the success of email as both a category and a tool in their customer engagement quiver.
104 Email Marketing Myths, Experiments, and Inspiration
A New Email Marketing Guide From SendGrid and HubSpot! Our newest email marketing resource was co-authored by SendGrid and HubSpot in order to help and inspire email marketers before they send their next campaign. 104 Email Marketing Myths, Experiments, and Inspiration provides over one hundred different tips and ideas that will jump-start your email marketing program, and drive more engagement and results with your contacts.
How to Make Sure Your Holiday Emails Feel Like a Gift
As holiday decorations start to deck our halls, holiday emails start to inundate our inboxes. For the sake of your subscribers’ sanity during this hectic (but wonderful) time of year, here are a few tips to make sure your holiday emails feel like a thoughtful gift–not an underwhelming, irritating lump of coal. #1. Coordinate With Your Existing Campaigns Most senders have a cadence that their subscribers have learned to expect from them.
How to Send Email Like a Startup
You did it! You have taken a stranger from total unfamiliarity, and you’ve turned them into a repeat-buying, full-throated evangelist for your product… well, almost. Maybe there’s a fully loaded shopping cart languishing, lonely and abandoned; maybe it’s a free trial inexorably approaching its expiration, but you’re determined to overcome these hurdles upon which lesser marketers would stumble.
SendGrid Releases Study On Email Engagement and Subject Line Data
To commemorate the 33rd anniversary of the invention of email, Aaron Beach and Victor Amin from our Big Data team revealed the results of a study on global email engagement and email subject line analysis . With high engagement rates being every sender’s goal, knowing what devices are most popular for interacting with email and what content is resonating most with readers, are two of the best ways to help you get there.
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