Partner sponsored content from our knowledgeable partners. Put their expertise to work for you. Last month's Franchise Leadership & Development Conference returned to Atlanta for the largest event in 18 years, boasting a total of 460 attendees and close to 300 franchisors, representing 169 brands. Franchise Update Media 4,152 0 For years we've expected prospects to apply to an online form to generate a lead. Today, viewers are much more dynamic on their approach.