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Back in November 2017, my previous boss Jacinda Ardern was interviewed by Forbes about being a woman in a leadership role. It wasn’t the only interview she had done on that topic – there were plenty – but it struck a particular chord with me because in it, she revealed she had impostor syndrome. It wasn’t just the fact she had it, although that’s already a pretty big revelation from someone with her level of success. It was also the mere fact she owned up to it.
The Jeremy Renner vanity app is dead, killed by a single post by comedy sniper Stefan Heck. I’ve been a fan of Jeremy Renner (the actor) since 2004 but I’m happy to see the back of Jeremy Renner (the app). When it was launched in 2017, I cringed. It was obvious to me that it wouldn’t end well. The main problem was the structure of the app itself. Despite the spiel about wanting to “connect directly with fans” it was obviously about monetising the most obsessive.
Whilst sat on an EasyJet flight to Sardinia last week I was faced with the rather egregious advertisement on the back of the seat in front of me: I can assure you, as someone who just spent the past hour crammed into a seat with just 29 inches of leg space, I was not “livin’ my best life”. Nor do I need an advert to validate my choice of mobile phone provider. Brands think this type of marketing is clever, funny, and most importantly ‘on trend’ with pop culture.
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