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Articles by JoAnne Funch
6 Tips on Using LinkedIn to Find a Job
LinkedIn remains the #1 platform for recruiters and hiring managers to find candidates to fill jobs so it stands to reason job seekers need to know how to use LinkedIn to find a job. According to Job-Hunt.org, “to land a job in 2020, you will need to have a strong LinkedIn profile.” The fact is, you will lose credibility without a great LinkedIn profile in today’s world. It’s an expectation not something that is an afterthought.
Drive Opportunities by Reconnecting with Your Network
We build a network of professional relationships for several reasons that include gaining introductions to others, getting connected to a company or industry and of course prospecting. Most often what occurs is that we neglect a network of people that once we considered great people to know, so now is a great time to drive opportunities by reconnecting with your network.
How to Find Jobs on LinkedIn
LinkedIn still remains the number one social platform for the job seeker and according to the 2018 Jobvite Recruiter Nation Study, 77 percent of recruiters regularly use LinkedIn to find candidates. Knowing what recruiters are looking for and how to approach a recruiter can make all the difference in increasing your odds. Even during challenging times such as the enormous layoffs caused from the COVID19 pandemic, there are jobs.
How to Find Jobs on LinkedIn - Joanne Funch
LinkedIn still remains the number one social platform for the job seeker and according to the 2018 Jobvite Recruiter Nation Study, 77 percent of recruiters regularly use LinkedIn to find candidates. Knowing what recruiters are looking for and how to approach a recruiter can make all the difference in increasing your odds. Even during challenging times such as the enormous layoffs caused from the COVID19 pandemic, there are jobs.
LinkedIn Learning - Building Off the Network You Already Have
If you are struggling for conversations that lead to opportunities and leads, you have to look no further than building off the LinkedIn network you already have but probably neglected over the years while you keep adding new connections. Kisa Puckett, business and brand strategist at Pink Icing in Temecula, CA worked with me to update her LinkedIn profile, develop a strategy and reengage her LinkedIn network.
LinkedIn Marketing Strategy: Leveraging Polls and Events
There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. The first of the new features is the ability to create polls. Well, actually LinkedIn had a polling feature about 6 years ago and took it away after some time, I’m not sure why because I thought it was useful. Apparently, LinkedIn has decided there was value in polls again and has brought back a new version.
LinkedIn - What You Need to Know for 2020
For those of us who have stuck with LinkedIn as a go-to social media platform, we benefited from the resurgence of the platform throughout 2019. I expect that LinkedIn will continue to build momentum in 2020. Industry predictions continue to spotlight LinkedIn for business and not just as a career site they so often have been known for, but for brand awareness.
LinkedIn Events Feature - Expand Your Reach
LinkedIn events feature is back and a great tool for sharing your professional events with your network. I am excited that LinkedIn brought back the events feature (not sure why they would have ever discontinued it in the first place). Now you have the ability to create an event where both organizers and attendees can send invitations to their connections.
The Difference Between Gaining Attention & Being Ignored
I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a recent article in Entrepreneur, “You may think first impressions don’t matter, but plenty of science proves this belief wrong.
2019's New Posting Option for LinkedIn Group Admins
In an effort to add some value back to LinkedIn groups, group owners and managers can now share top content with group members using what they call recommended group posts. If you have been an owner or manager for a LinkedIn group for a while, you know that LinkedIn took away the messaging feature leaving us unable to message group members which reduced the value to owning a group. They did this because of the complaints about too much spam in groups.
LinkedIn Connections Bring Unexpected Opportunities
LinkedIn connects us to people and ideas that grow our business and enhance our lives with interesting people. My recent LinkedIn connection request was from a teenager. I received a connection request on LinkedIn recently from a young man from Bulgaria who said he has a podcast where he shares learning for people 18-35 and he asked to interview me. I looked at his profile, was really impressed by his mission statement To Be the Best At Spreading Learning And Curiosity.
Grow Your Business Using LinkedIn’s Showcase Services Feature
Help clients find you and your business by adding key services to your LinkedIn profile. LinkedIn wants to help small business grow and one new feature to help you do just that is designed to highlight your key services. LinkedIn reports, “Small businesses make up 99.7 percent of U.S. employer firms*, making them a vital part of the economy. They also report to have over 10 million U.S. small business leaders using LinkedIn tools and services to help reach and engage their clients.
LinkedIn’s Most Important Settings If You Want to be Found
Getting found on LinkedIn is simpler if you have your profile’s privacy settings arranged to your advantage. With over 600+ Million profiles on LinkedIn getting lost in the masses is easy particularly if you have a common name and professional title. Updating your profile settings can provide a competitive advantage if you want to leverage search capabilities that help you get found.
2019 LinkedIn Marketing Tips
10 LinkedIn marketing tips that once implemented give you a distinct competitive advantage. LinkedIn remains the #1 social media platform for professionals to connect, engage and grow their business and brand. Whether you work for a company or yourself, LinkedIn is the place to be for B2B connections, leads and sales. I have compiled the top 10 LinkedIn marketing tips for the start of 2019. 1.
LinkedIn Advertising - How to Get Started
Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to sales. Organic reach has become smaller and that means if you want to get in front of more people you have to pay for that right. This article provides details on LinkedIn advertising and how to get started. First thing to know is that a company page is required to set-up an ad account.
How to Effectively Use Hashtags on LinkedIn
First, it is a designator added to an article or post that identifies the topic. On LinkedIn, you can search for a hashtag to join a conversation based on common topics or interests. For example, if my post or article’s core topic is about marketing, then at the end of my text I would simply add #marketing which designates what the post is about. I could add several hash tags which elevates my post in terms of getting found by multiple designators.
How Service Professionals Use LinkedIn For Lead Generation
LinkedIn remains the #1 social network for professionals looking to connect and generate B2B leads and yet, there are many companies along with the sales and marketing professionals that continue to ignore the power of LinkedIn for lead generation. As LinkedIn has previously reported, “information is power, and as access to information increases, the buyer’s ability to control the sales process also increases.
Should You Have a LinkedIn Company Page?
I used to believe it was a waste of time to have a LinkedIn company page unless you were to put the effort forth to gain followers. However, I have changed my thoughts to a broader approach that emphasizes brand awareness and the SEO benefits. I now recommend small business owners create a company page and think of it as a hub page for your company and the key here is understanding how we do business has changed.
LinkedIn Profile Tips
Once again LinkedIn has updated the profile design.The top header of your profile now shows more relevant details you want people to learn about you immediately upon viewing your profile. Here are some LinkedIn profile tips to help you make the most of the new update. You notice your profile picture now is on the left side versus the middle of the header. You may have to edit your header images if the placement of your picture covers up any text. The header image is 1584px X 396px.
How to Gain More Customers Using a LinkedIn Engagement Strategy
Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is about mastering a LinkedIn engagement strategy. Why Sales Messages Alone Don’t Work on LinkedIn Most people don’t like to be sold to, we want to be courted first.
Is Your LinkedIn Profile Dominated With Overused, Meaningless Words?
Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means we are not standing out in a field of competitors. LinkedIn reports, “having conducted this analysis for the last six years, it’s interesting to see how buzzwords have evolved over time.
7 Steps to Transform Your LinkedIn Profile for 2017
Profiles get out of date and need refreshing from time to time. Be interesting and people will be interested in you! Your LinkedIn profile is not a resume, rather think of it as your personal brand platform. Your brand may not change but the components of your brand hopefully are growing and evolving and that’s why you want to refresh your profile. I update key sections of my profile about every quarter. If you haven’t updated your profile all year, now is a good time.
4 LinkedIn Tips for Better Prospecting
Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively? LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects. In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts. If you’re a freelancer or independent professional, consider becoming part of LinkedIn’s ProFinder network.
LinkedIn Changes Endorsement Relevancy
I teach many workshops and the one question that comes up most often is the confusion around ‘Endorsements & Skills.” LinkedIn announced it has changed the functionality of endorsements increasing the relevancy in your profile. When you open your LinkedIn account in the morning, you are often asked if you want to endorse someone in your network and most people click on the button to endorse someone for all the skills that LinkedIn is suggesting in the request.
How to Add LinkedIn Cover Photos
Images play a huge role in both attracting visitors and visually telling a story. When you perform a search on LinkedIn and click on a profile you are immediately drawn to the large LinkedIn cover photo at the top of the page. I am surprised to see profiles absent of this, so this article will show you how to add LinkedIn cover photos. I will also share how to change LinkedIn background images and where to place them within your profile.
5 Simple Ways to Build Relational Value on LinkedIn
I continue to get people asking me if they should accept invitations from people they don’t know and even some experienced LinkedIn users tell me they don’t accept invitations unless it is someone they know or connected to through someone else. The platform offers many opportunities to say YES if we are open to asking the right questions and digging deeper into someone’s LinkedIn profile.
5 Simple Ways to Build Relational Value on LinkedIn
I continue to get people asking me if they should accept invitations from people they don’t know and even some experienced LinkedIn users tell me they don’t accept invitations unless it is someone they know or connected to through someone else. The platform offers many opportunities to say YES if we are open to asking the right questions and digging deeper into someone’s LinkedIn profile.
The Definitive Guide to Creating a Successful Loyalty Program
Have you thought of running a loyalty program for your online store? Do you struggle to convince your colleagues or yourself? Well, I can tell you that loyalty programs just work. Starbucks, Amazon Prime and Google also created their amazing programs. I bet you’ve also participated in at least one of them. But why would these giants – even McDonald’s, who jumped on the loyalty program train this year – need a customer loyalty program?
How to Perform Your First SEO Audit: Content Overview
So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate the overall health of a website and its performance hitherto before you can plan a smart marketing strategy based on data. An audit is a pretty wide topic, so let’s divide it into three parts.
4 Unique Ways to Fundraise for Your Nonprofit
Most nonprofits face a dilemma at some point in their existence. They are supposed to focus on a positive goal without being driven by profit, yet funds are always necessary to continue operations. Grants are increasingly competitive and the market is crowded with other nonprofit groups, so it is difficult to stand out. Also, there are pitfalls along the way: Organizations that devote much of their time and efforts to fundraising can raise eyebrows.
Marketing Enablement - It’s Worth It
How many B2B marketers are self-taught? Most of us. In fact, the majority of marketers (85% according to SiriusDecisions) are self-taught. Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study.
Just To Get a Rep
As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred the lines between what you do & say as a person and how you position yourself in business.
How to Adapt Life After College
As many students start to graduate from college, they enter a totally new phase in their lives. Not only they will have to adapt working full-time, they will also have to adapt to their new environments outside of work. Below are some advices for the new graduates that will make this transition smoother and are not thought in schools.Set Yourself Goals: Until you finish college, everything in your life is well defined.
Mini Drones: Top 5 Small Drones Under $40
On a budget but looking to purchase the latest in drone technology? Well look no further than these mini drones, all of which cost less than $40. And though they are little, they are fierce; various features include 3D flight capabilities, aerobatic functionality, video and photography features and more. Size does not make the drone as you will quickly discover with this slick and powerful quadcopter.
How LinkedIn Content Can Build Trust and Drive Your Business
If you are like the average user, you use LinkedIn to make new connections for a purpose and usually that is to either drive leads or find a new job. It is critical to understand that you need to build trust and this article will show you how your LinkedIn content can build trust and drive your business. Think about the last time you made a significant purchase, let’s say a marketing coaching program.
How to Stand Out on LinkedIn With Visual Content
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies. Use visual content in your personal profile to grab attention and showcase your expertise.
Unbrand Yourself the Office Newbie
You got the job. You’re super pumped. No more living off ramen noodles. Time to take on the corporate world. Unfortunately, day one is nothing to write home about. Even though you have a college degree, no one seems to care. You’re super disappointed, and don’t want to waste the next 8 months struggling to climb the corporate ladder. You want to learn. You want to grow. You want to achieve. Ultimately, you want to make the big bucks. How do you put yourself on the fast track to office success?
Improve Your Personal Brand’s Content Marketing Reach
A successful content marketing strategy is important for your personal brand to establish yourself as an expert in your niche. Spreading your message across multiple channels will help create even more visibility. There are several platforms that your brand can publish to for free, which can attract more readers who can be directed to your main website. Publishing fresh, original content that your target market is seeking after is the key to making this more successful.
How to Get the Most Out of Conventions and Trade Shows
Trade shows and conventions are opportunities for businesses of all sizes to get their names out there and build brand recognition and profits. But if you don’t know how to work a trade show or convention, you may be wasting your time rather than making progress. After all, you can spend a lot of money on a trade show booth, so you want to make the most of it and make it worth your investment. Continue reading for a few tips.
6 LinkedIn Company Page Branding Strategies
Did you set-up a company page on LinkedIn and then forgot about it? You may have had the intention of building a LinkedIn company page for branding, but with a lack of strategy and understanding of WHY and HOW it was going to deliver any results to your marketing, you let it go and moved on to the next market activity. When I am contacted for LinkedIn training, I always check to see if a company page was set-up.
LinkedIn Networking Strategy Gets Better Results
Without a doubt, having a LinkedIn networking strategy gets better results. So whether you are networking online or offline you need a plan to make best use of your time and to meet your professional goals. I don’t mean a throwing things out and hoping something sticks kind of strategy, I mean knowing your ideal contact, their company and background. Networking is about discovery and relationship building.
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As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with JoAnne
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