Meta just put its creator manual online. Most creator advice stops at "let them be authentic." This one goes all the way: how to brief creators, make the creative work, scale it with paid, connect your teams and prove what it returns. Bits worth stealing: → Turn a creator into a sock puppet and you've paid for an audience that scrolls straight past. → Pick creators on fit, not follower count. Where creator, brand and audience align, conversion can improve up to 3x.
