Communications and association pro. Sr. Manager of Communications @EntsocAmerica. Dad, Phillies fan, @ohiou Bobcat. On Mastodon: @joerominiecki@arthropod.social
Articles by Joe Rominiecki
Your Membership Application: Ask the Right Questions
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Dec 1, 2016 (ismagilov/Thinkstock) Associations are complex organizations, made even more so when they have networks of regional or local chapters. Practices vary widely in the structure of how chapters are incorporated.
Organize and Visualize: Turn Member Data Into Knowledge
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Jul 1, 2015 (iStock/Thinkstock) The North Carolina Association of CPAs undertook a year-long project to get its member data both centralized and accessible via interactive dashboards.
The Board Member's Role as Face of the Association
Our topic today is a year in the making. In a post here last February, I posed a question: “What do you tell your board about membership?” Several readers posted interesting comments, so we decided it was a topic worth exploring more deeply for the next Volunteer Leadership Issue of Associations Now, due out next week.
Rohit Bhargava: The Power of Likeability
It’s not enough to just be good at what you do. Modern brands must be human, trustworthy, and likeable, says Rohit Bhargava, opening keynoter at ASAE’s 2013 Marketing, Membership & Communications Conference. “Likeable” is a quality we typically assign to people: a friend, a neighbor, a coworker. But being likeable is becoming more and more important to organizations and brands.
Dr. Michio Kaku: "Caveman Principle" Good for Associations' Future
To think about the survival of associations, one prominent futurist says we must look eons into the past. In the debate over the future of associations, count Dr. Michio Kaku firmly in the camp of associations thriving for generations to come.
How "Unmembership" Gets Back to the Roots of Associating
A look at one small association that tossed its membership model 12 years ago and has been thriving as an informal community ever since. In 2012, Alexis Madrigal at The Atlantic coined the term “dark social” for link sharing on the web that isn’t done through easily trackable mechanisms. When a reader clicks a Facebook “Share” button on an article, that’s easy to track, but when a reader copies and pastes a URL into an email and sends it to a friend, that’s dark social.
Reward Members for What They're Already Doing
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Aug 3, 2016 (evilmutent/Flickr) A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing behavior.
The ROI of Online Member Communities
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Jun 8, 2016 (iStock/Thinkstock) The latest study from The Community Roundtable digs into calculating the return on investment for online communities.
Nonmember Fees: A Not-So-Simple Decision
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / May 18, 2016 The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. It’s just a number, but it’s so much more.
How Does a CEO's Background Influence Membership?
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Apr 13, 2016 (iStock/Thinkstock) To hire an executive with experience in association management or in your members’ field is an important choice every association must make from time to time.
Workforce Automation: Could Robots Replace Members?
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. By Joe Rominiecki / Mar 23, 2016 (iStock/Thinkstock) The revolution may be coming to an industry near you, and machines probably won’t have much need to join associations.
Don't Be Led Astray From Protecting the Member Experience
The mobile technology industry is commonly held up as an epicenter of innovation and creativity in the 21st century, a model for other sectors to learn from or emulate. But not everything about mobile is picture perfect. As is often the case with new technology, mobile tools (i.e., smartphones) have evolved faster than their supporting business models, and the results are mixed. Case in point: the persistence of crapware.
Monthly Membership Makes Joining "As Easy As Possible"
Membership In July, the Air Conditioning Contractors of America launched a monthly, "join now" dues rate of $39. Since then, about 40 percent of new members have chosen the monthly auto-renewal plan. The new dynamic is "how everyone deals with the internet now," says one ACCA exec. By Joe Rominiecki Oct 07, 2015 If I wanted to know how much it costs to join your association, could I find it easily on your homepage? If not, what are you trying to hide?
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