John Baresky on Muck Rack

John Baresky

  • Marketing Director, Bare Sky Marketing
Chicago
As seen in: Medium
Covers:  Healthcare industry news, clinical and technical innovation, brand and digital marketing strategy, healthcare provider organizations, commercial and government payers, consumer health & wellness
Doesn't Cover: My writing centers on all things healthcare-related

Interview

What was your first job as a journalist?

College radio station reporter

Have you ever used a typewriter?

Only for experimental purposes

How is social media changing news?

Its continuous stream of information can designate the most recently posted content as "out-of-date" in seconds

Who's your favorite fictional journalist?

James Patterson

What does it mean to be a journalist?

Sharing information and ideas to cultivate knowledge and conversation

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

I welcome anything aligned with healthcare

What tools and software do you use to do your job?

WordPress, Grammarly, Google Trends, Google Search Console, Adobe Acrobat, SEMRush, Moz, HubSpot, HootSuite, Buffer, MS Office, Contently

What's your favorite social network?

Pinterest

Who do you wish followed you?

Any and all are welcome!

Why did you become a journalist?

Fear of heights prevented me from being a pilot

Did you work for your high school newspaper? If so, what did you do there?

My high school did not have a newspaper

What story are you most proud of writing or working on?

Everything I have written has its own value to me

What advice can you offer to aspiring journalists?

Keep thinking, keep writing and stay energized! Walt Disney never stopped dreaming and Jerry Seinfeld never stops reflecting!

When's the best time to pitch you?

Morning

What's the best pitch you ever got?

There is merit to all pitches

What's the worst pitch you ever got?

All pitches have value

What's your favorite drink?

Genuine percolator coffee

When you're not at a computer, where are you most likely to be?

Wherever my wife, 2 daughters and dog are

Aside from your own, what's your favorite publication to read?

Becker's Healthcare, Modern Healthcare, Medical Marketing & Media

What's the most common misperception about your beat?

Medical professionals and healthcare companies care only about the money and not the patient

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