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Or to put it another way – never forget who your customers are! I remember well a poster on a warehouse wall, placed strategically above the packing and despatch desk, which read – “Customers make paydays happen” That was just as I was starting out in sales, early on in my career. But it struck me then as being very succinct, whilst at the same time, summing up the whole essence of what we were there to achieve – great customer service.
624 Views customer relationship, customers “People buy from people”. I’m not sure whom to credit with that often-used business adage, but it has certainly held true for as long as sales have happened. It strikes to the very heart of the sales transaction. That a contract has been entered into between two parties, both of whom have a vested interested in the product or service concerned. However, this is just the start point of the relationship.
1266 Views Marketing, target marget Back in 1985, a scientist/business entrepreneur called Clive Sinclair (later to be knighted for other achievements) unleashed a brand new product concept onto the world. An electric car! Well, to be precise, it was more a single user, battery powered transport “pod” and was positioned as an alternative to mopeds and scooters. It had a limited range on account of the battery technology then.
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