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Articles by John Pabon
The case for radical transparency
The time for frightening people, confusing them with jargon, and hedging our messages into incoherence is long over, argues John Pabon in this article. Now, it’s time for something radically different: clarity, trust, and transparency. Because at the end of the day, our audiences don’t expect perfection. They just want a bit of honesty. In the wide world of sustainability, communications have always been our Achilles’ heel.
Review: ‘Asia’s Energy Revolution’ By Joseph Jacobelli | Earth.Org
We cannot speak about climate change – nor about addressing climate change – without talking about the energy landscape in Asia, which is undergoing a vast, unprecedented transformation. This is the fundamental premise of Asia’s Energy Revolution, written by long-time industry insider and analyst Joseph Jacobelli.
Transparency, Authenticity, and Effective Engagement: The Role of Board Directors in Countering Greenwashing
John Pabon is chair of The Conference Board's Asia Sustainability Leaders Council, on the board of advisors to the US Green Chamber of Commerce, and author of The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You. In this article, he discusses the concept of “greenwashing” and the ways boards can protect their organizations against it.
Review: ‘The Great Greenwashing’ By John Pabon
by Jan LeeAug 15th 20245 mins Written by John Pabon, the author of Sustainability for the Rest of Us, The Great Greenwashingis many things. It is a rant, in the tradition of Fast Food Nation or No Logo, against the evils of greenwashing. It is a consciousness-raiser that shows how not only companies but also nation-states, sporting events, and celebrities, greenwash.
Book Review: Ever Green – Saving Big Forests to Save the Planet
The world’s megaforests – in Siberia, Congo, North America and the Amazon – are vital to the planet’s health and future of humans, and Ever Green is their manifesto. This sweeping overview of the Earth’s forested ecosystems includes descriptions of the flora, fauna, and people of these forests, offering economic and political perspectives and explaining how forests contribute to planetary health. However, like the forest, it is more than the sum of its parts.
On Making the Unsexy, Sexy.
Getting people to read about the end of the world’s a pretty tough sell. It’s not like readers don’t care. There’s just so much doom and gloom the last thing they want is another reason not to get out of bed in the morning. Add to that a million competing interests, that never-ending to-do list, and the fact anything related to sustainability is just…so…boring. Taking on such a Sisyphean task is something only the most ludicrous of authors would even consider.
Greenwashing in the desert: how COP27 was more about empty words than real action
Sustainability professionals often say we’re building a better world for future generations. How much further into the future do we need to go? Looking at all the glad-handing and pale, male, stale panels in Sharm El-Sheikh these past two weeks, you’d be forgiven for thinking we’re in the clear. But this year’s UN climate conference, COP 27, has become just more greenwashing and empty platitudes. I’ve spent two decades in the business of saving our Earth.
Is sustainability reporting dead?
Are sustainability reports useless? Research by GlobeScan found investors feel only about 10 per cent of the information in sustainability reports is useful, writes Pabon. Image: willitrun, CC BY-SA 2.0via IFPRI Flickr Sustainability reporting is an ineffective, bloated, dead system. Sure, it’s added new levels of transparency. Tables of data and statistics now track all manner of sustainability metrics.
Beijing’s Heavy-Handed Solution to Urbanization
Citing a deadly November 18 fire in one of Beijing’s many shantytowns, city officials are implementing a 40-day cleanup campaign to rid the city of unsafe structures. Most of these serve as homes to the 8.2 million permanent migrant workers living in the capital. The campaign aims to clear 40 million square meters of illegal housing in what will be the biggest facelift since the 2008 Olympics.
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