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Reality. That annoying thing that gets in the way of the best-laid plans for leaders and for companies. In my personal life, the consequences of ignoring reality are often pretty minor: a sport injury because I pushed too hard, a headache because I had that one last drink, or a stomachache from too much pie. For organizations, it is often much worse.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.