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Articles by Jon Cook
Stone town centre road improvement scheme completed after three months of work
A programme of road repairs and resurfacing around Stone town centre has been completed, Staffordshire County Council has confirmed. Photo: Staffordshire County Council The scheme began on Monday 13 July and covered several main routes, including Crown Street, Newcastle Street, Station Road, Granville Square, Christchurch Way and Radford Street. Work included repairs to kerbs, pavements and drainage, alongside the installation of tactile crossing points to assist pedestrians.
Getting our house in order: Why we're supporting Jonathan Kreiss-Tomkins
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Jon Cook to leave WPP and transition VML CEO role to long-time partner Eric Campbell
WPP today announced that Jon Cook, Global CEO of VML and CEO of WPP Creative, has decided to leave WPP to pursue the next chapter of his career. Cook will remain in his leadership roles through March 2027 to ensure a seamless transition. Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of the world’s most admired creative networks.
Good Grows: VML Day of Service Turns Global Action into Local Impact
More than 26,000 VML employees in 55+ markets unite for the advertising industry's largest synchronized corporate impact day, supporting 150+ nonprofits and local communities On September 24, VML celebrates its 22nd annual VML Worldwide Foundation Day, its flagship global day of service, where employees lend their time, talent and resources to local communities.
Gartner® Magic Quadrant™ for Global Digital Marketing Agencies Names VML a Leader
VML, a global creative company, has been named a Leader in the Gartner® Magic Quadrant™ for Global Digital Marketing Agencies, 2026. VML was evaluated alongside global agencies that support large-scale digital transformation for enterprises across automotive, CPG, healthcare, and technology sectors. VML was also evaluated in the Gartner Critical Capabilities for Global Digital Marketing Agencies report.
The Management of Withdrawal From Alcohol and Other Drugs in Australian Custodial Settings: A Consensus Statement
For many people entering custody, abrupt changes in alcohol or other drug use is associated with the risk of experiencing a withdrawal syndrome. Management of withdrawal from alcohol and other drugs in a custodial setting is complicated by both a limited evidence base and structural barriers to the delivery of best practice healthcare interventions to people in custody. A multidisciplinary expert panel representing all Australian states and territories participated in a modified Delphi process.
Macomb County Uses Spiral Wound PVC to Renew 15-Mile Interceptor
In Michigan, the Macomb County 15-Mile Interceptor is a major component of its wastewater system. It runs approximately seven miles beneath 15-Mile Road and ranges from 60 in. to 96 in. in diameter. As the system continues to age, the County faced a familiar challenge shared by utilities nationwide. The challenge was how to extend the life of critical conveyance infrastructure without shutting down traffic, excavating deep corridors, or interrupting service to thousands of residents.
VML | The Org
John Lynn CEO & Regional Director, LATAM Jason Xenopoulos CEO, NYC and Chief Creative Officer, North America Shali Wade Executive Director, Office of Global CEO Stefan Himpe Global Chief Financial Officer Amy Winger Global Client Lead, Intel Amy Worley Global Chief Connections Officer Beth Wade Global Chief Marketing Officer Jeff Geheb Global Chief Experience Officer Laura Jones Chief Strategy Officer, BAV Group Subashini Nadarajah Global Executive Director, Equity, Inclusion & Belonging...
The AI hammer: How advisors can truly nail problems with AI
Before advisors add any AI tool, they should pause and ask the smart questions: What recurring problems are we experiencing in our firm? Will this tool measurably improve those areas? Abraham Maslow is often paraphrased as saying, “If all you have is a hammer, everything looks like a nail.” For many advisors, AI is beginning to feel like a hammer in desperate search of a nail, with no clear blueprint behind the swing.
Exploring the role of urine drug screening in opioid agonist therapy
Med J Aust 2025; 222 (8): 381-383.
VML Names Jeff Geheb CEO of VML Enterprise Solutions
Industry leader promoted to drive VML's rapidly growing $1.5B global digital transformation business VML, a global brand creative and digital transformation company, today announced the promotion of Jeff Geheb to Chief Executive Officer of VML Enterprise Solutions. VML Enterprise Solutions is VML’s rapidly expanding $1.5 billion technology and transformation division.
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Highways crews treat polar bears to their favourite toys
To celebrate International Polar Bear Day (27 February), Staffordshire County Council’s Leek Highways Depot team donated a truckload of damaged traffic cones to Peak Wildlife Park, where they have been repurposed as toys for two polar bear cubs, Nanook and Noori. The pair wasted no time getting stuck in – tossing the cones into the air, gnawing on them, and devouring all the tasty treats concealed inside.
Workers in adult care sector to get the support they need for lifelong career and to raise standards
The Social Care Academy for Staffordshire and Stoke-on-Trent platform brings together the very best of ‘learn-at-your-own-pace’ adult care training so that care workers and those interested in the sector can find out more and develop their skills and career.
VML Appoints Eric Campbell as North American CEO
Campbell will oversee VML’s 26 North American offices Office Canada United States VML announced today the appointment of Eric Campbell as CEO of VML North America. Based in New York City, Campbell will oversee VML’s 26 North American offices, driving growth and fostering closer collaboration for the region’s capabilities and offerings. He will also continue serving as Global Chief Client Officer, reporting to Global CEO, Jon Cook.
Celebrating VML's First Year, Together
A year of creativity, innovation, and success as VML unites to redefine the agency landscape As we mark the first anniversary of the merger between VMLY&R and Wunderman Thompson, we celebrate a year filled with remarkable achievements and groundbreaking innovations. This union has transformed us into VML, a powerhouse agency creating connected brands to drive growth for our client partners around the globe.
You're having a laugh
Expect big laughs, surreal stories – and a great start to the new year. Canadian stand-up Tony Law – described by The Daily Telegraph as a ‘surreal genius’ – headlines The Agenda comedy club at the theatre on Friday 17 January. It’s the first time the comedy club has been staged in the main auditorium, and Tony Law is a stellar headlining act.
Humor in advertising can cue more than laughter
Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or brand associated with a humorous treatment, and 72% would choose a brand that uses humor over their competition. Here’s one more: 80% say they’re more likely to buy something again if the brand is funny.
Humor in advertising can cue more than laughter
Jon Cook Fri, September 27, 2024 at 2:00 AM PDT 5 min read Humor doesn’t just sell—it sells well, and that’s no joke. Most Read from Fast Company This iconic sneaker brand disappeared for 40 years. Now it’s making a comeback Here’s why it is so hard to quit your job—and 5 warning signs it is time to leave McDonald’s and Olive Garden are feeling the pinch as diners shift to home-cooked meals There are any number of stats to validate it.
La publicidad en la era del cambio
Como alguien que aspiraba a ayudar a promover marcas en esta industria desde una edad temprana, estoy agradecido de haber podido hacerlo durante más de tres décadas. Ha sido emocionante presenciar de primera mano la interminable evolución de la forma en que las marcas conectan y se relacionan con los consumidores, en la mayoría de los casos gracias a sus agencias asociadas. Esta evolución ha pasado con hipervelocidad en los últimos dos años.
Jon Cook - Columnista
Jon es el CEO global de VML, una agencia de la cual ha sido una parte integral durante los últimos 28 años. La fusión entre Wunderman Thompson y VMLY&R se anunció en octubre de 2023 y comenzó a operar en enero de 2024. La agencia unificada combina creatividad de clase mundial con una profunda experiencia en datos, tecnología de marketing y plataformas.
Council strives to create a zero-waste county
This week, Staffordshire County Council unveils ambitious plans to achieve zero waste and transition towards a circular economy. A circular economy ensures that products and materials no longer needed are reused or repurposed before they become waste.
Re‐examining mandatory drug testing in Australian prisons
• , . Drug use and opioid substitution treatment for prisoners . Harm Reduct J. ; : . • , , , . Ten years of monitoring illicit drug use in prison populations in Europe: issues and challenges . Howard J Crim Just. ; : – . • , , , . The global epidemiology of drug use in prison . In: , , editors. Drug use in prisoners: epidemiology, implications, and policy responses . : Oxford University Press; . https://doi.org/10.1093/med/9780199374847.003.0002 • . The health of people in Australia's prisons 2022 .
Bookings now open for summer holiday activities in Staffordshire
The scheme runs from Tuesday 23 July until Friday 30 August at schools, community centres and leisure complexes across Staffordshire. Children and young people will be able to ‘pick and mix’ from a range of fun and engaging sessions on offer including sports, creative clubs, computer activities, animal care and horse riding. Providers will include a healthy hot meal for every booked place where possible.
Staffordshire Highways crews focus on fixing for the next 12 months
With last winter being one of the wettest and stormiest on record, crews have seen a major increase in reported defects compared to previous years. Now, the county council has launched a year-long focus on fixing the county’s roads, which will see more money and crews carrying out pothole repairs and tackling drainage issues over the next 12 months. The plan means nearly £8 million will be invested in repairing potholes more quickly and reducing the number of defects in the system.
Gold standard - Clarke at Park for official opening in Stone
Back in 2016, Clarke was carried shoulder-high in a canoe as he returned to a hero’s welcome following his outstanding performance in Rio. Joe will return to the park once again on Saturday, the 27th of April, to celebrate its official opening following a major redevelopment. The development has already proved popular, having been completed at the end of last year.
Drac Group return as lead sponsor of 2024 Stone Food & Drink Festival
Drac Group, which started in 2009 with three staff working from an office in Stone High Street, is now based out of a 32,000 sq ft warehouse on Stone Business Park and operates globally through its two companies – Drac Logistics and Caledonian Logistics – from 6 warehouses located in strategic points around Scotland and England. Drac Groups’ heart, however, remains very much in Stone – and this is behind Drac Group CEO Alex Hayes’ decision to support the festival for a second year.
Children sold age-restricted products in Staffordshire
The warning from Staffordshire County Council’s Trading Standards service follows the latest figures from the Central England Trading Standards Authorities (CEnTSA). The figures, from April 2023 to March 2024, show out of 742 premises visited by Trading Standards across the region, 24% of businesses sold an age-restricted product, including alcohol, tobacco, vapes and fireworks to underage shoppers.
£50 million boost for Staffordshire Highways over the next three years
An extra £50 million will be invested in maintaining and improving Staffordshire’s highways over the next three years, alongside a total of £53M being spent on a range of major projects, vital road improvements and general road maintenance in 24/25.
How to Apply the Chiefs ‘Championship DNA’ to the Boardroom
Look beyond the end zone to take lessons from the Kansas City Chiefs’ winning season In a captivating article for Fast Company, Jon Cook, global CEO of VML, delves into the unparalleled success of the Kansas City Chiefs and draws compelling parallels between championship football and running a successful company.
How to apply the Chiefs 'championship DNA' to the boardroom
By Jon Cook5 minute Read As a lifelong Kansas City Chiefs fan, there are currently three certainties in life: death, taxes, and the likelihood that our team will lift the Lombardi trophy at the end of the NFL season. Unequivocally, the Chiefs’ Patrick Mahomes era has been synonymous with success. Six consecutive AFC Championship games. Four Super Bowl appearances. Three rings. This level of success also produces intense scrutiny and detractors.
Simplicity: The Core of Adland's Evolution in 2024
Discover the driving force behind the advertising industry's transformation in 2024, as VML's Global CEO Jon Cook delves into the power of simplicity in his latest op-ed for The Drum. With the recent merger of VMLY&R and Wunderman Thompson into the streamlined "VML," Cook shares his insights on why simplification is not just shaping agency consolidations but is also the key to unlocking more impactful creative work and smarter business results.
Mississauga's Sam McDadi goes from tennis player to real estate mogul
Sam McDadi's serve was good enough to pay his way through college and earn his MBA, but the Mississauga native decided not to pursue it as a career.
GDPR Fact-file
GDPR Fact-file By Matt Abbott | 26th Apr 2018 GDPR FACTFILE The General Data Protection Regulation comes into force from May 25, 2018. Despite it being an EU regulation, it will be enforced in the UK regardless of Brexit. Though there are journalistic exemptions, there are key principles with which journalists and news publishers (including community and hyperlocal journalists) must comply.
Narrowboat fire cause identified following investigation
Following yesterdays report about the lady and her dog who sadly died in a fire on her narrow boat the investigation team have released their findings into the cause of the fire. To recap, Staffordshire Fire Control received a report of a narrowboat fire at 1.53am on Thursday 22nd February 2018. The barge was moored on the Trent and Mersey Canal near the Star Inn in Stone. Crews attended from Stone and Longton whereby breathing apparatus and two hose reel jets where used to extinguish the fire.
The best things to do this week in Bristol
Nothing planned for the week ahead? These ten great events should sort you out. If you've got any tips for hot happenings next week, tweet us your suggestions and it might just make our top-ten!
20 Full Cycle classics
Much has been written about Bristol’s astonishing contribution to British dance music over the last 30 years - and no account of our city’s sonic history is complete without a big fat chapter on legendary jungle/D&B label and collective Full Cycle. From the first release in 1993, the imprint’s core team of Roni Size, Krust, DJ Die and Suv were responsible for some of the most innovative, interesting and biggest jungle and D&B tracks ever made.
Head to Camden Market to help #savefabric this weekend
It's been almost a month since Fabric's licence was snatched by Islington council, robbing London – and the world – of one of its greatest nightclubs. However, while flowers and candles are left at the Farringdon venue's firmly shut doors and many of us wallow in grief at the apparent loss of another of London's most cherished rave dens, the fight to save Fabric goes on. The crowdfunding appeal to raise funds for the lengthy legal fight ahead has already notched up over £235,000.
Give your streetwear a global twist at Nike’s Unlimited London Sneakers Cube
There are few things worse in life than spotting someone else wearing the same trainers as you. Okay, first-world problems, there are a lot worse things – but it’s never cool jumping in a near empty tube carriage proudly rocking your box-fresh new kicks only to realise that the person sat opposite you is wearing the exact same shoes. Luckily, these days London is full of amazing sneaker boutiques selling rare footwear to minimise the risk of the above horror situation.
Just saying: Grime’s biggest ever gig is a moment for celebration
At last year’s Wireless festival, Skepta nearly upstaged headliner Drake with a show-stealing rendition of ‘Shutdown’. This year, the Londoner and his Boy Better Know (BBK) crew will have the stage, and 50,000-strong crowd, all to themselves. BBK’s headline slot this Sunday could well be the biggest grime gig of all time – and that’s a reason, in grime terms, to be just a little bit gassed.
The Centre for Investigative Journalism launches free hyperlocal training programme
The Centre for Investigative Journalism launches free hyperlocal training programme By Hannah Scarbrough | 7th Jul 2016 We are delighted that The Centre for Investigative Journalism (CIJ) is running a series of free training workshops for community and citizen journalists in investigative journalism skills. The programme will tour the UK, and it kicked off with sessions in Birmingham on 17-18 August at Birmingham City University.
Europe's largest sneaker festival returns to London on Saturday
Still gutted you didn't grab those trainers you had your eye on all summer last year? Or maybe you're sick of spotting people on the tube wearing the same kicks as you? Or perhaps you're just a massive sneaker nerd who enjoys nothing better than drooling over footwear in your free time? Whichever of those applies to you, the Crep City event at The Old Truman Brewery on Brick Lane is the only place for you to be on Saturday April 30.
15 reasons to go to Stoke Newington High Street, N16
Connecting Dalston’s hipster heartlands with the quirky boutiques and cafés of Church Street, there’s loads to shout about in this laidback little corner of town. This is where the pop-up-ravaged, vintage-slathered streets of fashionable east London meet the affluent, family-friendly suburbs of the north. It’s also a place where Turkish, West Indian and Jewish communities have lived, merged and flourished for decades.
There's a Wu-Tang Clan photography exhibition in Brixton on Saturday
London-based photographer Eddie Otchere has spent nearly a quarter of a century taking pictures of some of hip hop, R&B and dance music's biggest names, and this Saturday, March 5, he presents a one-day-only exhibition of his images of the mighty Wu-Tang Clan at Brixton's East 1871.
Public Arts Commission to unveil scupltures, mural commemorating Selma march
On Friday at 2 p.m., the Public Arts Commission will unveil three works of art commemorating the 50th anniversary of the Selma to Montgomery march. Beginning with a viewing of a new mural on Lee Street, the event will then process to Five Points where one of the sculpture is located, and end at St. Jude with a different sculpture.
Public Arts Commission to unviel scupltures, mural commemorating Selma march
On Friday at 2 p.m., the Public Arts Commission will unveil three works of art commemorating the 50th anniversary of the Selma to Montgomery march. Beginning with a viewing of a new mural on Lee Street, the event will then process to Five Points where one of the sculpture is located, and end at St. Jude with a different sculpture.
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