Jon Schubin’s Biography
Jon Schubin is Global Head of Content at Cognito, the specialist communications firm for financial services. He writes about fintech and financial services — and about how companies and brands narrate the changes reshaping how we pay, bank, and invest. His focus is on the technology, regulation, and shifting user behavior driving those changes, and on the stories institutions and challengers tell about them. He aims for a distinct, informed perspective that goes beyond the headline to the deeper dynamics at work: why a payment rail matters, what a regulatory shift actually signals, or what it really means when a bank calls itself a technology company.
At Cognito, Jon has worked across New York and London on capital markets technology, payments infrastructure, blockchain and digital assets, and the full spectrum of banking from global incumbents to challengers. His work spans long-form research, white papers, bylined articles, and thought leadership, with a consistent focus on content that builds pipeline, shifts perception, and creates lasting credibility. He brings the same approach to the brands and firms he works with — helping them find a point of view worth having, and the words to express it.
Before communications, Jon worked in journalism — an experience that shaped his conviction that the best financial content should read less like marketing and more like something worth a reader's time.
He speaks Russian and has volunteered in Moldova with communities displaced by the war in Ukraine. He is currently working on a long-term reporting project on the region.