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Articles by Jonathan Pease
6 classic money mistakes to avoid
There are so many aspects to how we choose to spend, manage and invest our money. Far too often, people get tangled in the weeds of money management instead of building a strong foundation. I’d encourage you to really nail what you think about money management, because life is fluid and things change. It’s important that you want your money to stay invested once it’s invested and not withdrawn to be used for day-to-day life.
Five things to do when you get a bad online review
No matter how great you are at what you do, odds are that at some point your business will get a bad online review. Business and marketing strategist Katrina McCarter explains what to do about it. The bad review might be accurate, or it might be false and have you wondering if it’s the malicious action of an old enemy or threatened competitor. Regardless, you’re probably going to hate it. And if it’s your first negative review, you may not know what to do about it.
Why reviews help small businesses (and how to get them)
You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and preventing new customers from engaging with your business.
Why fun matters in sales
The art of selling often gets lost in the shuffle of metrics and targets. However, selling can be a fun experience for both the seller and the customer. Imagine a world where customers leave with smiles, eager to return and buy over and over. Business growth strategist and sales expert Jonathan Pease shares some tips to help you put the joy back into sales. As business owners, you hold the keys to transforming the sales process within your organisation.
3 secrets to build brand trust
Imagine dining at a restaurant where the chef greets you, remembers your favourite dish, and genuinely asks about your dining experience. It feels special, right? That’s the magic of human connection, which brands increasingly strive for in marketing. Social media expert Emily-Rose Hills explains how you translate that feeling to your customers online. Consumers are bombarded with countless choices, and the humanisation of brands has become the secret sauce for building trust and loyalty.
Why fun matters in sales and how you can create some
The art of selling often gets lost in the shuffle of metrics and targets. However, selling can be a fun experience for both the seller and the customer. Imagine a world where customers leave with smiles, eager to return and buy over and over. Business growth strategist and sales expert Jonathan Pease shares some tips to help you put the joy back into sales. As business owners, you hold the keys to transforming the sales process within your organisation.
3 helpful strategies for solopreneurs juggling a day job
Trying to run your own entrepreneurial business while juggling a full-time job can be stressful. Even if you’re earning more than enough money to make ends meet, you’ll likely find that balancing your time effectively is difficult at the best of times, explains Indiana Lee. However, if you want to fly solo full-time one day, you’ll need to make the balancing act work — at least for a short period.
Economic challenges hamper business growth: MYOB reports
Small and medium-sized businesses are feeling the strain of the current economic climate, with more than two-thirds (68 per cent) reporting that their productivity is being hamstrung. The finding comes from MYOB’s latest Business Monitor, which surveys Australian small business owners to gauge the impact of external economic factors on their businesses.
5 ways to build an online community
Building an online community or a group of dedicated fans is the dream for any budding marketer or small business owner. Harry Lowes Head of Mid Market at Meta shares 5 ways you can tap into your community for business growth. Recent research shows that when people interact within a brand community, like a social media page, they feel more connected to the brand by seeing it as similar to themselves. This connection often leads to more loyalty, higher satisfaction, and positive word-of-mouth.
It's time to celebrate micro business
June 27 marks World Micro, Small, and Medium-sized Enterprises (MSME) Day, a global initiative by the United Nations to recognise and appreciate the vital contributions of small and family-run businesses. Bruce Billson, the Australian Small Business and Family Enterprise Ombudsman, is calling on Australians to celebrate these businesses and acknowledge their importance in our economy and society. “These are great people in plain sight, and we see them everywhere, every day,” says Billson.
5 ways to embrace mistakes
When it comes to pitching or presenting in front of an audience, even the most meticulously planned presentations can veer off course. This unpredictability often triggers nerves and shakes our confidence. However, what if I told you that mistakes could be incredibly powerful? asks Jonathan Pease, small business coach and strategist. Making a mistake during a pitch—a slip of the tongue, a technical glitch, or losing your train of thought—can be seen as a pivotal moment rather than a disaster.
Pitch imperfect: Embracing the power of mistakes
When it comes to pitching or presenting in front of an audience, even the most meticulously planned presentations can veer off course. This unpredictability often triggers nerves and shakes our confidence. However, what if I told you that mistakes could be incredibly powerful? asks Jonathan Pease, small business coach and strategist. Making a mistake during a pitch—a slip of the tongue, a technical glitch, or losing your train of thought—can be seen as a pivotal moment rather than a disaster.
Why getting a no is as important as getting a yes in sales
Despite its reputation of being cutthroat and biding by a winner-takes-all mentality, the corporate world is, in fact, awfully nice. So much so that it’s often hard to get people to tell you what they really think about your work, your idea, or your product.
The key issues impacting micro and small business ahead of the Federal Budget
The 2024 Federal Budget is almost upon us, and business owners across Australia are holding their breath in anticipation, hoping that some economic relief is in sight, writes Chris Dahl, CEO Pin Payments. According to the Australian Bureau of Statistics (ABS), the Consumer Price Index (CPI) rose by 7.8 per cent in the last 12 months, its highest increase since 1990.
How to use data to amplify your PR
In today’s tech-driven world, data reigns supreme and for business founders, owners, and leaders, leveraging data in your public relations (PR) initiatives can be a game-changer. The interwebs are literally flooded with ideas and opinions – did you know a staggering ?
How to sell anything to anyone!
“They could sell ice to an Eskimo” is a phrase most of us have heard at some point or another. In the world of sales targets, however, it takes on a whole new meaning. The idea that you could sell anything to anyone is the pinnacle of success, and today I’m going to teach you how to do exactly that! says sales expert Jonathan Pease founder of Winning the Room.
The fashionable power of partnerships and collaborations in 2024
The number one opportunity for small business owners to rocket their success, visibility and reputation right now? Partnerships and collaborations, according to the findings of The Big Small Business Survey, shares Katrina McCarter. Over half the respondents (50.15 per cent) had teaming up with other businesses at the top of their list, ahead of systemising and scaling their business (49.85 per cent) and increased sales overall (47.80 per cent). I won’t lie.
Jonathan Pease
Jonathan Pease, widely known as JP, is a distinguished creative and communications expert with more than 25 years of experience in the marketing and media sectors. His professional journey has seen him secure over $55 million in competitive pitches and investment presentations, becoming a highly respected name in the world of communication and pitching.
How to sell anything to anyone!
“They could sell ice to an Eskimo” is a phrase most of us have heard at some point or another. In the world of sales targets, however, it takes on a whole new meaning. The idea that you could sell anything to anyone is the pinnacle of success, and today I’m going to teach you how to do exactly that! says sales expert Jonathan Pease founder of Winning the Room.
How to avoid the hard sell and still make sales
Whether it’s in a boardroom or on an unsolicited cold call, we all know what it’s like to be on the receiving end of a pushy sales pitch. While this ‘hard sell’ tactic has its time and place, it runs the risk of pushing your customers away – regardless of how great your product or service is, writes Jonathan Pease founder of Winning The Room. Mastering the art of selling is about more than knowing what to say. You need to tap into your customers’ psychology.
Five ways to avoid the hard sell (and still make the sale)
Whether it’s in a boardroom or on an unsolicited cold call, we all know what it’s like to be on the receiving end of a pushy sales pitch. While this ‘hard sell’ tactic has its time and place, it runs the risk of pushing your customers away – regardless of how great your product or service is, writes Jonathan Pease founder of Winning The Room. Mastering the art of selling is about more than knowing what to say. You need to tap into your customers’ psychology.
The great rebalancing: How we can get the most out of the Aussie tech sector
Published on October 18, 2023 These redundancies have come off the back of USA-based technology giants — Google, Microsoft, Meta, Amazon and X (formerly Twitter) — also shedding thousands of employees, prompting some frenzied calls of the end of the tech boom that has characterised the last decade. Understandably, the news of a technology downturn has shaken many in the sector, particularly after a long period of sky-high valuations and a seemingly endless supply of cash.
Small talk sabotage: Why banter is killing your pitch
Published on October 10, 2023 In a situation where every word and every moment counts, the seemingly innocuous act of engaging in small talk or ‘banter’ with your audience can have dire consequences for the success of your pitch. Small talk dilutes the impact of your communication. It wraps your pitch in a comfortable, cozy blanket when what you truly need is a jailbreak style spotlight to illuminate your unique value proposition.
Five pitching strategies for agencies to win the room
Throughout my career, I have seen incredible ideas not even make it past one pitch meeting. I have also witnessed ho-hum ideas get bought on the spot and make it all the way into the world. The difference came down to how they were pitched. With the battle for clients and projects fiercer than ever, the way you present can be the defining factor between your agency’s success and failure.
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