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The internet provides a shopping environment of abundant choice and near limitless information. This means that it can be incredibly challenging for consumers to navigate the “messy middle” and decide what to buy. Research from Google and The Behavioural Architects delves into how marketers can aid consumer decision-making. And it turns out that one of the solutions lies within behavioural science.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
