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Articles by Jordie Black
Shopify Traffic: 8 Strategies to Increase Traffic to Your E-Commerce Site
If you’re running an ecommerce business on Shopify, you might think about various ways to drive your Shopify traffic. But it’s important to know that you can generate three types of traffic: earned, owned, and paid. Increasing web traffic could mean more sales and profits if your store is optimized correctly for conversations. But for traffic to successfully result in sales and profits, there are some essential tips to ensure that your traffic converts.
Pricing Management to Get Fatter Profits
Analyzing your competitors’ pricing analytics and strategies by keeping track of them may have a major impact on your company. You can make sure that you will continually adjust correctly and stay relevant to what regularly maintains you accomplishing your goals by keeping an eye on the prices other businesses charge. What is competitive pricing analytics? The pricing analytics research incorporates a comprehensive inspection of pricing strategies used by other businesses concerning your own.
Competitive Inventory Tracking: A Hidden Profit Booster
Being one step further from your competition requires you to always be on your toes, by knowing what they are up to now and next. When you know your competitors’ potentials, weaknesses, and actions, you can better forecast how they’ll invest and what will be their next steps. By keeping this precious intelligence in your pocket, positioning your business towards competition will be much more effectual and help you to gain a seamless competitive advantage.
Willingness to Pay: A Metric for Better Pricing Decisions
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the likelihood of purchase. Here’s how to conduct one. How to conduct a WTP research Step one: Segment the market As a first step, identify your buyer personas. A buyer persona is a profile that mirrors the ideal customer of a product. Usually, there are multiple buyer personas for a product.
Dynamic Pricing: Advantages & Disadvantages
Dynamic pricing is a type of price discrimination based on the concept that your prices changed based on your own product costs as well as your competitor’s prices to find the optimum price point at any time. Sounds good, huh? But what about the disadvantages of dynamic pricing? Can using it actually hinder your pricing efforts? In this blog post, we’re going to drill down on the advantages and disadvantages of using dynamic pricing.
How Everlane's Pricing Strategy led to a $40m E-Commerce Company
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane doesn’t want you to buy a T-shirt that’ll become worn just a few times before it starts to look old and tattered. They want you to buy their pieces and have them for years.
3 Ways Ecommerce Companies Can Stay Competitive for Extreme Growth
There’s a reason boxers have weight divisions when it comes to fighting. It would be unfair to pitch a featherweight against a heavyweight. Simply put, the competition just wouldn’t be competitive. If one side has a huge advantage over the other, it’s not a fair fight and would end in mismatches. Unfortunately for e-Commerce, the same doesn’t hold true.
5 Ways to Use Upsells and Cross-Sells to Generate ecommerce Profit
Most e-Commerce owners probably have the same goal: increase the amount customer spend on your site. You want them to buy more products, more expensive product or even just keep returning to do business with you. Because when they do? Your profits increase. Without feeling like a spammy salesperson though, it can be difficult to encourage that. See, the difference between offline and online is that you’re not there with your customers while they shop.
Dynamic Pricing: How Does It Work, Pros & Cons, and the Amazon Way
Dynamic pricing sounds complicated. It’s not, though. It’s just a matter of time that most online sellers use dynamic pricing regularly, because it’s simply more profitable than any other ecommerce pricing strategy. We’ll talk about the whys and hows, but first let’s put together a very clear definition of dynamic pricing—to make sure we don’t get confused at some point. What is it? Dynamic pricing is a strategy where you change prices based on changing market trends and conditions.
How to Compete With Amazon on Price and Win (Ecommerce)
Are you putting off starting your eCommerce business because you worry you won’t be able to compete with the likes of Amazon? You worry that you spend weeks, or even months researching a product you want to sell, building your website and creating compelling Facebook ads, only for people to buy your exact product from Amazon instead. Well, you’re not alone. Many potential wannabe eCommerce merchants stall launching their business because they simply can’t compete on price with the giant: Amazon.
Why You Should Make Time for Website Prototyping
What is a website prototype?Website prototypes are low-fidelity mock-ups of a website that can be used to test ideas, functionality or user experience before the website goes into final development. It’s a chance for designers and developers to evaluate ideas, and for the users and project stakeholders to provide feedback or suggestions. It’s also cost effective for developers and designers to understand the thinking behind the proposed website before they embark on the challenge of building it.
Responsive Content: The New Responsive Web Design
We all saw responsive websites rise in popularity, and we have all seen the power they unlock for a brand or business. When we were first introduced to responsive websites we thought we’d seen the future, but we hadn’t. Responsive web design isn’t enough anymore and if you want to get ahead, you need to start implementing responsive content. Think of your website visitors as hungry customers in a restaurant.
5 Stages of Blogging Grief
Hands up if you’ve ever written a blog post and hated what you’ve written? We’ve all been there: write a blog post, work until the deadline and as soon as you send it to be published, regret it. Here are the 5 stages of blogging grief. 1. Denial The blog has gone live. Deep in your subconscious you know there’s no going back, yet you continue to tell yourself “it is okay” because you “have more time”. “It’s actually fine because I will wake up early tomorrow and write.
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