Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
ABSTRACT This study responds to calls for more knowledge regarding the dynamics of value propositions. The study develops knowledge about the communication dynamics of VPs by exploring the marketing communication of convention bureaus in post-COVID times. The data includes 120 marketing communication items from 12 Swedish convention bureaus. The data is analysed inductively using content analysis. Subsequently, discourse theory is applied as an approach to analyse value proposition dynamics.
ABSTRACT Research on inclusive place branding has primarily focused on residents, while tourists are yet to be addressed, except in representation studies. Inclusion is, however, more than a matter of representation. It must also consider the needs of the tourists. This study explores people with foreign backgrounds’ anticipated constraints to domestic tourism.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
